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Artefact
Mexico11 months ago
Grade
Junior
Experience
0-1 years
English level
B2, upper-intermediate
An email or a Telegram message to the recruiter
Artefact is a new generation of data service providers, specializing in data consulting and data-driven digital marketing, aiming to transform data into business effect across the entire value chain of organizations. We are proud to say that we are experiencing rapid growth. Our wide range of data-driven solutions in consulting and digital marketing is designed to meet the specific needs of our clients, always with a business-oriented approach and focused on achieving tangible results. Our data-driven services rely on deep AI expertise accumulated through our work with over 300 international brands worldwide. We employ over 1300 people in 20 offices across 17 countries, focused on accelerating digital transformation. Thanks to a unique combination of corporate assets: cutting-edge data processing technologies, agile AI methodologies for rapid delivery, and cohesive teams of top business consultants, data analysts, data scientists, data engineers, and digital experts — all focused on delivering added value to each client.
At Artefact, we are looking for a Digital Marketing and Communications Analyst for the Spanish Latam region. You will report directly to an Artefact Partner or Director.
Culture: Empathy and collaboration are our DNA. Entrepreneurship: You will join a team of motivated entrepreneurs. We will not give up until we make a significant change in this industry. Join us!
Manage online advertising campaigns (Google Ads, LinkedIn Ads, etc.) with a fixed budget to increase brand awareness, promote offerings and events, and generate new leads. Be responsible for the corporate LinkedIn calendar: planning posts, adapting global content into Spanish, and engaging with the local community to increase brand awareness. Ensure local landing pages are up-to-date, grammatically flawless in Spanish, and visually appealing to convert visitors into leads. Create landing pages to promote events, conferences, and encourage downloads of our research and white papers. Support website enrichment by publishing marketing content (blogs, news, articles). Monitor the proper functioning of the website, assist in tracking metrics, and support webmasters in continuous improvement and site ergonomics.
Event Organization: Support the end-to-end organization of various types of events (webinars, breakfast briefings, conferences, roundtables, fireside chats, etc.) either internally or with our commercial partners (Google, Microsoft, Amazon, Facebook). Assist in defining engaging topics with internal speakers and support them in delivering memorable presentations. Manage event logistics: coordinate venue, catering, branding materials, and technical setup for webinars. Activate multi-channel communication (pre- — during — post) to maximize investment, attract new leads, and ensure their handover and follow-up by our consultants and sales team.
Marketing Automation and Email Campaigns: Execute email marketing campaigns co-developed with regional leadership, responsible for setup, testing, and sending through Pardot. Maintain the Salesforce database, ensuring proper upload and tagging of new leads generated from events and LinkedIn. Measure the effectiveness of lead generation in Spanish Latam and propose new actions to achieve goals. Evaluate campaign metrics (KPIs) and share results with the team, forming recommendations for continuous improvement. Support the overall Lead Gen strategy, ensuring the region has a robust plan based on automation and relevant advertising. Set up audience and vertical-specific engagement programs, promoting our offerings to fill the sales pipeline through Pardot (from website, events, emails, ads, social media) and converting them into opportunities in Salesforce. Adapt and translate global email templates to match the local tone and context of Latin America.
We are looking for someone interested in B2B marketing within a technology company, with knowledge of lead generation software (CRM - Pardot / HubSpot / Marketo or others) and familiar with organizing in-person and online events. Graduate of a Marketing and Advertising program or related field, with 0-1 year of experience. Experience in creating multi-channel marketing campaigns. Fluent in Spanish (spoken and written) and excellent English (spoken and written) for communication with the global team.
Skills and Competencies Proactivity with strong self-organization skills Good project management skills, multitasking, and a metrics-oriented approach. Business vision to understand and write content focused on commercial results. Interest in new technologies, digital technologies, data, and AI. Working with Google Suite and GenAI tools.
Ideally, experience with Marketing Automation and CRM tools (Salesforce, Pardot, Marketo, MSDynamics, or HubSpot) in a B2B tech environment.
Artefact is the ideal place: come and build the future in data. Progress: Every day brings new challenges and learning opportunities.
About us Artefact is a new generation of data service providers, specializing in data consulting and data-driven digital marketing, aiming to transform data into business effect across the entire value chain of organizations. We are proud to say that we are experiencing rapid growth. Our wide range of data-driven solutions in consulting and digital marketing is designed to meet the specific needs of our clients, always with a business-oriented approach and focused on achieving tangible results. Our data-driven services rely on deep AI expertise accumulated through our work with over 300 international brands worldwide. We employ over 1300 people in 20 offices across 17 countries, focused on accelerating digital transformation. Thanks to a unique combination of corporate assets: cutting-edge data processing technologies, agile AI methodologies for rapid delivery, and cohesive teams of top business consultants, data analysts, data scientists, data engineers, and digital experts — all focused on delivering added value to each client.
ROLE At Artefact, we are looking for a Digital Marketing and Communications Analyst for the Spanish Latam region. We are looking for someone interested in B2B marketing within a technology company, with knowledge of lead generation software (CRM - Pardot / HubSpot / Marketo or others) and familiar with organizing in-person and online events. You will report directly to an Artefact Partner or Director.
Digital Advertising and Website Management: Manage online advertising campaigns (Google Ads, LinkedIn Ads, etc.) with a fixed budget to increase brand awareness, promote offerings and events, and generate new leads. Be responsible for the corporate LinkedIn calendar: planning posts, adapting global content into Spanish, and engaging with the local community to increase brand awareness. Ensure local landing pages are up-to-date, grammatically flawless in Spanish, and visually appealing to convert visitors into leads. Create landing pages to promote events, conferences, and encourage downloads of our research and white papers. Support website enrichment by publishing marketing content (blogs, news, articles). Monitor the proper functioning of the website, assist in tracking metrics, and support webmasters in continuous improvement and site ergonomics.
Event Organization: Support the end-to-end organization of various types of events (webinars, breakfast briefings, conferences, roundtables, fireside chats, etc.) either internally or with our commercial partners (Google, Microsoft, Amazon, Facebook). Assist in defining engaging topics with internal speakers and support them in delivering memorable presentations. Manage event logistics: coordinate venue, catering, branding materials, and technical setup for webinars. Activate multi-channel communication (pre- — during — post) to maximize investment, attract new leads, and ensure their handover and follow-up by our consultants and sales team.
Marketing Automation and Email Campaigns: Execute email marketing campaigns co-developed with regional leadership, responsible for setup, testing, and sending through Pardot. Maintain the Salesforce database, ensuring proper upload and tagging of new leads generated from events and LinkedIn. Measure the effectiveness of lead generation in Spanish Latam and propose new actions to achieve goals. Evaluate campaign metrics (KPIs) and share results with the team, forming recommendations for continuous improvement. Support the overall Lead Gen strategy, ensuring the region has a robust plan based on automation and relevant advertising. Set up audience and vertical-specific engagement programs, promoting our offerings to fill the sales pipeline through Pardot (from website, events, emails, ads, social media) and converting them into opportunities in Salesforce. Adapt and translate global email templates to match the local tone and context of Latin America.
Job Requirements Graduate of a Marketing and Advertising program or related field, with 0-1 year of experience. Experience in creating multi-channel marketing campaigns. Fluent in Spanish (spoken and written) and excellent English (spoken and written) for communication with the global team. Ideally, experience with Marketing Automation and CRM tools (Salesforce, Pardot, Marketo, MSDynamics, or HubSpot) in a B2B tech environment.
Skills and Competencies Proactivity with strong self-organization skills Good project management skills, multitasking, and a metrics-oriented approach. Business vision to understand and write content focused on commercial results. Interest in new technologies, digital technologies, data, and AI. Working with Google Suite and GenAI tools.
Why Join Us: Artefact is the ideal place: come and build the future in data. Progress: Every day brings new challenges and learning opportunities. Culture: Empathy and collaboration are our DNA. Entrepreneurship: You will join a team of motivated entrepreneurs. We will not give up until we make a significant change in this industry. Join us!
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