Sales Manager (B2B Fintech)

About the Client

Our client is a multi-licensed fintech enabling companies to operate across borders and currencies. It brings together a complete banking platform, payment gateway with local payment methods, and crypto services in one place, with a focus on businesses in medium to high-risk sectors.

Role Overview

This role gives you full ownership of the merchant sales cycle, from first contact to a live merchant. You will work alongside the founder & C-level executives and use your own network to bring in the right merchants, not run mass outreach. The focus is on the Cyprus market, so strong local connections with merchants and the industry community are a big advantage. The role is based on-site in Limassol, Cyprus.

Key Responsibilities

• Own merchant acquisition end-to-end, from prospecting and first contact to negotiation, contracting, and closing, in medium to high-risk verticals including iGaming, betting, affiliate networks, online trading and online entertainment.
• Leverage your network, industry events, community channels, and cold outreach to meet and exceed sales targets & KPIs.
• Sell the full product suite: multi-currency accounts, payment gateway with local payment methods, corporate cards, FX, and crypto payments.
• Work with the founders and the compliance and onboarding teams to qualify merchants and get them live quickly.
• Represent the company at industry conferences such as SiGMA, SBC, ICE, and iFX EXPO, and at company-sponsored events in Cyprus and around the world.
• Share market feedback and competitor insights to help shape the product and go-to-market approach.

Requirements

• 3+ years of B2B sales or business development experience in payments, preferably on a provider side (EMI, PSP, payment gateway, or acquirer).
• Experience selling to medium to high-risk merchants, such as iGaming, betting, affiliates, forex/trading.
• Hands-on experience managing the full B2B sales cycle, from prospecting through negotiation, closing, and go-live.
• An ability to generate your own pipeline and close self-sourced deals.
• Bonus: an established network of merchants and payment decision-makers in Cyprus.
• Be based in Limassol, Cyprus.
• Proficiency with CRM and sales tools.
• Languages: native or fluent Russian, with professional English (B2+).

Key Soft Skills

• Self-starter who owns their pipeline and results, works with minimal guidance, and focuses on getting merchants live rather than collecting conversations.
• Strong commercial instinct, knowing where the money is and which deals are worth pursuing.
• Natural networker who builds trust with founders, CFOs, and heads of payments, and keeps relationships going beyond the first deal.
• Persistence and patience through long, compliance-heavy deal cycles, combined with the flexibility to thrive in a fast-moving startup environment.

What We Offer

• Competitive salary aligned with experience
• Attractive commission structure on top of base salary
• Official employment contract in Cyprus
• Direct work with the founders & C-level with no bureaucracy
• A complete product to sell, backed by a full sales toolkit and a strong brand presence at top industry events, as well as a steady stream of company-sponsored social and cultural events that make rapport-building easier
• Clear career growth as the company expands into new markets
• Collaborative and transparent team culture
• High-impact role in a scaling fintech company with a strong local presence and network
• Recognition of personal milestones and achievements
• Social benefits