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GoMining
Head of Product Marketing - GoBTC Pay
27 days ago
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Details
Grade
Head
Average salary for this role
By job title
177,000USDper year
124,500225,000
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Description
Responsibilities:
Own the category narrative for Bitcoin payments: why a merchant should accept BTC, why a customer would choose to pay with it, and why with us.
Feed market intelligence, objections and competitive insight back into Product.
Build the merchant proposition and messaging by segment and own sales enablement end to end.
Build the merchant pipeline with acquisition and activation.
Run co-marketing with live merchants and turn early adopters into reference cases and proof.
Own the payer proposition and build the payer-facing side of every market launch.
Partner with institutional partners (banks, wallets) on joint marketing in coordination with the BD team.
Define the metrics and reporting for campaigns together with analytics; run launch post-mortems and feed learnings into the next cycle.
Brief and quality-control creative and content produced by Brand & Content and Design.
Operate as the most senior GTM authority in the room: you influence decisions at executive level without formal authority, set the standard other marketers follow, and mentor without line-managing.
