Media Buyer In-App (Betting/iGaming)

🌍 GEO: International markets 📱 Sources: Moloco, Unity Ads, Mintegral, and other In-App networks 🌐 Format: remote

We are looking for an independent Media Buyer to work with a licensed betting/iGaming product. The main goal is to attract quality traffic, find effective combinations, and scale campaigns considering CPA, FTD, ROAS, and LTV.

➡️ Responsibilities:

• Independently launch, optimize, and scale advertising campaigns. • Test GEOs, audiences, creatives, offers, and new sources. • Analyze the funnel from ad impression to FTD and subsequent deposits. • Evaluate traffic quality based on Retention, LTV, and player behavior. • Control mobile attribution, postbacks, and conversion events. • Identify problems in the funnel and form hypotheses to improve results. • Meet KPIs for cost, volume, and quality of attracted traffic.

➡️We expect from the candidate:

• Practical experience in traffic buying through Moloco, Unity Ads, Mintegral, or similar In-App platforms. • Experience in performance marketing for betting, iGaming, or online gambling. • Solid understanding of CPA, FTD, ROAS, LTV, Retention, and other performance metrics. • Experience with international GEOs and understanding of unit economics. • Knowledge of mobile attribution, MMPs, tracking links, and postbacks. • Understanding of traffic buying specifics on Android and iOS. • Ability to make independent decisions and scale successful combinations. • Willingness to work within the rules of advertising platforms, legislation, and licensing requirements of target GEOs.

➡️We offer:

• Work with a licensed betting/iGaming product. • Opportunity to test different GEOs and In-App sources. • Independence in decision-making and direct impact on results. • Focus on traffic quality, analytics, and systematic scaling.

📩 If you resonate with a data-driven and results-oriented approach, send your application or message us directly! recruiter contact