We are looking for an analyst to work at the intersection of product, marketing, and data: to analyze user behavior, funnels, and traffic efficiency.
🔥What you will do:
- Analyze traffic, user behavior, and conversion funnels
- Work with GA4 and Google Tag Manager
- Set up and verify tracking: events, conversions, UTM tags
- Analyze marketing channel effectiveness: CPA, CAC, ROI/ROAS
- Identify drop-off points and opportunities for conversion growth
- Create dashboards and reports in Looker Studio/Power BI/Tableau
- Work with SQL and conduct ad hoc analyses
- Participate in A/B tests
- Identify data issues and discrepancies
- Formulate conclusions and recommendations for Product / Marketing / Dev teams
🎯What is important:
- From 2 years of experience in Web/Digital/Product Analytics
- Experience in iGaming
- Practical experience with GA4 + GTM
- Good understanding of web analytics and conversion funnels
- Experience in analyzing marketing traffic and acquisition channels
- Confident practical SQL skills
- Experience with BI tools
- Understanding of UTM, events, conversions, attribution, and data tracking
- Basic understanding of A/B testing and statistics
- English B2
- Attention to detail and strong analytical skills
📩 Contact @tanya_recruitment
