Build High-Performing Campaigns

• Create automated email, push notification, SMS, and in-product messaging campaigns.
• Develop segmentation strategies based on customer behavior, usage, and lifecycle stage.
• Launch campaigns supporting product launches, feature releases, promotions, and seasonal initiatives.

Drive Experimentation & Optimization

• Own A/B testing strategy across messaging, timing, audience segmentation, and creative.
• Analyze campaign performance and continuously optimize conversion, engagement, and retention metrics.
• Build reporting dashboards and communicate insights to leadership.

Partner Across the Business

• Work closely with Product and Engineering to improve onboarding and user education.
• Collaborate with Growth, Creative, Brand, and Product Marketing on integrated customer campaigns.
• Partner with Data teams to identify behavioral insights and growth opportunities.

Scale Lifecycle Infrastructure

• Help define lifecycle marketing systems, automation, and best practices as the company grows.
• Improve customer data quality and segmentation capabilities.
• Recommend new tools, workflows, and technologies that improve marketing efficiency.

What We’re Looking For

• 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement.
• Experience managing lifecycle campaigns for high-growth B2C, PLG, SaaS, AI, or consumer technology companies.
• Strong understanding of customer lifecycle strategy, segmentation, personalization, and behavioral marketing.
• Experience with marketing automation and CRM platforms such as Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud, or similar.
• Strong analytical skills with experience measuring lifecycle performance using product and marketing analytics.
• Comfortable partnering with Product, Engineering, Design, and Data teams.
• Excellent written communication and customer messaging skills.
• Highly organized, data-driven, and excited by rapid experimentation.
• Experience marketing AI, creator, consumer technology, or SaaS products.
• Familiarity with SQL, Amplitude, Mixpanel, Looker, GA4, or similar analytics platforms.
• Experience with subscription businesses and monetization strategies.
• International lifecycle marketing experience across multiple markets.

Compensation & Benefits We offer a competitive and thoughtfully structured compensation package designed to align with impact and growth.

• Base Salary: The anticipated salary range for this role is $140,000 - $200,000, depending on experience, skills, and location.
• In addition to cash compensation, we offer equity and a comprehensive benefits package to support you both professionally and personally.