Simple Life** is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

We are looking for a driven and technically skilled Senior CRM Manager to join our team, focusing on monetization within the CRM domain. This role will involve balancing strategic ownership with operational excellence. You’ll be a key player in launching experiments, running monetization projects, optimizing user journeys, and analyzing data to drive growth.

What You’ll Do:

• Lead and execute monetization projects within the CRM team, taking ownership of campaigns that drive revenue growth.
• Design and optimize lifecycle journeys with a focus on acquisition, conversion, and win-back strategies.
• Implement a hands-on approach to CRM operations, managing high volumes of campaigns and ensuring seamless execution.
• Develop innovative segmentation and communication strategies through continuous testing and experimentation.
• Build a robust A/B testing framework, analyzing results to propose data-driven improvements.
• Ensure campaign deliverability and technical soundness, troubleshooting issues and coordinating with engineering teams when needed.