Title: SEO Specialist (Sports Department)
Company: RUTUBE
Location: Moscow
Experience: 3 to 6 years
New office location:
In November, we are moving to a new office in Skolkovo. Currently, we are working in Sokol - please consider this when applying for the vacancy
RUTUBE's sports department is looking for an SEO Specialist who will be responsible for the organic audience growth of sports content across three platforms: rutube.ru (sports category), premier.one (sports category), and rutube.sport
The focus will be on broadcasts and videos, pages of sports events, tournaments, and teams, news, and evergreen content. We need someone with experience promoting major sports media, portals, or content platforms.
Your responsibilities will include:
- Developing and implementing the SEO strategy for the sports department, forming and prioritizing the SEO backlog;
- Analyzing search demand and its dynamics, working with semantics, studying search results and competitor activities;
- Conducting technical and content SEO audits, identifying and prioritizing growth areas;
- Designing the SEO structure and landing pages for tournaments, matches, teams, athletes, and other sports entities;
- Developing video SEO: managing the indexing of video and broadcast pages, optimizing metadata, micro-markup, site video cards, and content presentation in search results;
- Forming tasks for product, development, and editorial teams, overseeing their implementation, and evaluating results;
- Establishing unified SEO logic between rutube.ru and rutube.sport: distributing search intent, developing internal linking, and preventing undesirable cannibalization;
- Monitoring search visibility, positions, indexing, and organic traffic, forming regular reports;
- Evaluating not only positions and search traffic but also its quality: transitions to view, video starts, and viewing time.
We expect:
- Experience in a similar position for at least 3 years;
- Confirmed cases of organic traffic and search visibility growth for major sports or content projects;
- Experience working with both event-driven search demand around broadcasts, tournaments, and news events, as well as with evergreen content;
- The ability to independently identify growth areas, form requirements, and set tasks for developers and editorial teams;
- Experience working with SPA/SSR projects;
- Knowledge of Yandex Metrica, Google Analytics, Yandex Webmaster, Google Search Console;
- Experience promoting video content, broadcasts, or large dynamic websites will be an advantage;
- Experience analyzing and processing large datasets will be an additional advantage;
- Sincere interest in sports and a good understanding of the sports agenda.
Working with us is comfortable:
An office where you'll enjoy being
— A cozy space with coworking areas — choose where to work
Health protection
— Voluntary medical insurance (including dental care)
— Doctor available right in the office
Delicious and free
— Fresh bar by Novikov Group
— Coffee, tea, fruits, snacks — every day
Rest without compromise
— Lunch areas with board games and Yamaguchi massage chairs
Employment according to the Labor Code of the Russian Federation
— Everything is official
