What you’ll bring to the team

As an experienced creative and organizational leader, you know how to balance high craft standards with systems thinking and operational scale. You’re comfortable influencing senior stakeholders, navigating ambiguity, and helping teams deliver work that is strategically grounded, emotionally compelling, and operationally sustainable.

Must-haves:

• Significant experience leading content, copywriting, editorial, or storytelling teams across large-scale digital ecosystems, customer journeys, or highly visible consumer-facing experiences
• 10+ years of experience in copywriting, editorial, storytelling, content strategy, digital experience, or related disciplines.
• 8+ years of people management experience, including experience leading senior individual contributors and/or managers through organizational complexity and change.
• Proven experience building and scaling high-performing teams, operating models, and cross-functional partnerships.
• Exceptional storytelling, editorial, and copywriting instincts, with a strong point of view around craft, quality, and digital experience.
• Strong systems-thinking skills and experience creating scalable frameworks, governance models, content systems, messaging architectures, taxonomies, and information architectures.
• Experience influencing strategic decisions and driving alignment across senior leaders and cross-functional stakeholders.
• A demonstrated ability to create operational clarity and drive execution across large, matrixed organizations.
• Strong understanding of how storytelling, interaction, structure, and visual design work together to shape end-to-end digital experiences.
• Outstanding communication, collaboration, and leadership skills.

Nice-to-haves:

• Experience leading storytelling or copy teams for highly crafted, design-forward customer experiences.
• Experience working on large-scale web ecosystems, audience journeys, or conversion-focused customer experiences.
• Experience working within centralized design organizations or embedded/hybrid operating models.
• Experience contributing to or shaping design systems, storytelling frameworks, voice and tone systems, and content governance programs.
• Familiarity with experimentation, optimization, or conversion-focused experience design.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $155,100 -- $293,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.