Director, Brand & Content Strategy
What you'll own:
- Brand strategy and positioning: Lead the brand strategy across the business, ensuring we have a clear and differentiated position in the market. You'll define the brand vision and identity, and bring consistency and clarity across audiences, programs, and channels.
- Creative direction and execution: Own the creative vision, setting standards for visual identity, messaging and storytelling, partnering with internal teams and external agencies to bring it to life.
- Content & Thought Leadership: Drive Iterable’s content strategy, including flagship research, executive thought leadership, SEO content, and data-driven storytelling that amplifies our point of view with senior leaders (VP–C-suite).
- Integrated Brand Campaigns: Lead integrated brand campaigns, driving the overarching narrative, creative concept, and market-facing storytelling that builds preference and elevates the brand.
- Measurement & Impact: Define how brand impact is measured, including awareness, consideration, engagement, and influence on pipeline and revenue.
- Team Leadership: Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability.
We'd love to hear from people with:
- 10+ years of experience in brand, creative, or content leadership roles, ideally in B2B SaaS or high-growth technology companies.
- Proven experience building and evolving a brand through a period of scale or market transition.
- Strong strategic instincts paired with excellent creative judgment.
- Experience leading teams and working with external agencies.
- Ability to translate complex products into clear, compelling stories.
- Comfort operating at both the strategic and executional level.
- Strong executive presence and the ability to influence cross-functional partners.
Perks & Benefits:
- Paid parental leave
- Competitive salaries, meaningful equity, & 401(k) plan
- Medical, dental, vision, & life insurance
- Balance Days (additional paid holidays)
- Fertility & Adoption Assistance
- Paid Sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
The US base salary range for this position at the start of employment is $160,000 - $225,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. The total compensation package includes variable pay, equity, plus a range of benefits, including medical, dental, vision, and financial.
