Key Responsibilities

• Run the Early Access Program for your focus area, coordinating with Sales and CS to identify and support customers and design partners on early releases.
• Be an expert at capturing specific customer requirements from the field that Product Managers can incorporate into the roadmap.
• Define and continuously evolve product positioning and messaging for your focus area, across relevant personas.
• Transform complex product capabilities into clear, benefit-driven narratives, and build deep expertise in your product area.
• Partner closely with Product, and with Engineering or Data Science where relevant, to determine product market fit, TAM, and opportunity cost of decisions.
• Build and lead launch strategies for your focus area, in partnership with the Director.
• Deliver content to GTM teams, including Demand Gen and RevOps, to drive awareness, adoption, and revenue impact.
• Own product-vs-product and roadmap-vs-roadmap competitive intelligence for your focus area.
• Act as an ambassador for your focus area at conferences, in web content, and in customer-facing material.
• Contribute to packaging, licensing, and bundling strategy for your focus area.

At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve.

Skills and Qualifications

• 4+ years in B2B SaaS product marketing, owning end-to-end product positioning and launches.
• Product depth strong enough to take a customer call in your product area without a solutions engineer in the room.
• Strong writing and storytelling ability paired with a strategic mind.
• Comfortable working cross-functionally in fast-moving, high-growth environments, and confident leading conversations with Product, Sales, and Executive teams.
• Solid grasp of marketing funnels, sales cycles, and customer journeys.
• Deeply curious, data-driven, and motivated by purpose-driven work.
• Able to travel internationally without restriction. Roughly 25% travel to the US and Europe for conferences, offsites, and industry events; you must be able to obtain the necessary authorizations.

Nice to Have

• Experience in nonprofit tech, fintech, or growth-stage startups.
• For Core Markets: vertical marketing experience, especially nonprofit, faith, education, or health and cause-area expertise.
• For New Products: 0 to 1 or new-capability product marketing experience, taking a product from early access through GA with direct early-customer development work, and comfort operating in ambiguity.
• For Platform & Core Products: technical product marketing experience with platform, API, data, or ML/AI products, and and comfort getting up to speed quickly with a mature, market-leading platform.

You'll Thrive Here If You...

• You would rather own the source of truth than wait for someone else to write it.
• You can sit in a customer call and go deep on product with no safety net.
• You see a stalled launch and start asking why, not whose job it was.
• You treat AI as a default step in your workflow, not a tool you reach for occasionally.
• You can turn a messy pile of field requirements into a roadmap-ready brief.
• You would rather be right about the market than be the loudest voice in the room.
• You take feedback from Sales, CS, and Product without getting territorial about your positioning.
• You are comfortable being the one who says a launch is not ready, whether that's a mature product, a brand-new one, or a technical platform release.

Compensation

The compensation range for this role is $120,000 - $130,000 USD Final compensation will be determined based on relevant experience, skills, qualifications, alignment with the role’s requirements and location.

Perks & Benefits

• Health, Dental, and Vision insurance covered at 100% for employees.
• FSA and HSA Spending Account.
• 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
• Generous home office stipend to support your remote workspace.
• Annual professional development stipend to support your growth.
• Charitable giving program and paid volunteer time off with registered non-profits.