What You Will Do

• Own Lokalise's product positioning, messaging, and go-to-market strategy — translating platform capabilities into compelling value propositions for enterprise and mid-market buyers.
• Lead the launch strategy for major product releases, working cross-functionally with Product, Sales, and Marketing to ensure each launch creates maximum impact.
• Develop and maintain our ICP, buyer personas, and competitive intelligence, ensuring the go-to-market team is equipped with sharp, current market knowledge.
• Build and maintain a high-quality suite of sales enablement assets — pitch decks, battle cards, one-pagers, and objection-handling guides — that are actively used and valued by the sales team.
• Partner with the Marketing Lead to shape Lokalise's industry narrative and category positioning, contributing to analyst briefings and thought leadership.
• Manage the Analyst Relations and own our relationships with key industry analysts, ensuring our positioning translates into meaningful recognition.
• Work closely with the Head of Content & Brand to ensure product stories are woven into our content and brand programmes.
• Report to the Marketing Lead and serve as a key strategic partner to Product Leadership.

You Must Have

• Demonstrated experience in senior product marketing at a B2B SaaS company, with ownership of positioning, messaging, and GTM strategy.
• Experience leading product launches end-to-end, from strategy through to execution and measurement.
• Excellent written and verbal communication skills — able to craft narratives that resonate with both technical and business buyers at enterprise level.
• You have worked on a platform product with multiple use cases and distinct buyer personas—including technical audiences (developers/CTOs) and business decision-makers.
• Deep understanding of the enterprise and mid-market SaaS buying process — from awareness through to multi-stakeholder evaluation.
• Experience developing competitive intelligence programmes and translating insights into sales enablement.
• Track record of building strong cross-functional partnerships with Product, Sales, and executive stakeholders.

It's a Plus If You Have

• You have experience in the localization, AI, or content technology markets.
• You have directly influenced analyst coverage (Gartner, Forrester) as part of a GTM programme.
• You have experience managing and developing a product marketing team.

Our Benefits

• 💰 Competitive salary and employee stock options.
• 🌍 Fully remote setup with flexible working hours.
• 🏢 Co-working budget — for those days you want a change from your home office.
• 🌴 Flexible vacation policy to recharge when you need to.
• 🖥 Home office setup budget — monitor, desk, ergonomics, whatever helps you do your best work.
• 📚 Learning & development budget to grow your skills and career.
• 🏥 Health insurance to keep you covered.
• 🧘 Wellness allowance to support your mental and physical well-being.
• 🤝 Great startup culture — remote but close-knit, with regular retreats and social events to stay connected.