Senior Product Marketing Manager

Drive product growth by shaping positioning and GTM strategy, and partnering with Product team to turn deep customer insights into measurable impact across the full funnel. Sumsub is a leading full-cycle verification platform that enables scalable compliance. From identity and business verification to ongoing monitoring, our platform adapts to different risk appetites and market demands, ensuring global compliance. It allows customizing analytics and workflows with a no-code interface. Over 4,000 clients — including Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo — trust Sumsub to accelerate growth, prevent fraud, and maintain compliance worldwide.

What You Will Be Doing:

• Own positioning, messaging, and narrative for Reusable Identity solutions (Reusable KYC and Sumsub ID), ensuring consistent communication across all customer touchpoints.
• Lead go-to-market strategy and execution for both B2B and B2C audiences, including new product launches and scalable launch processes.
• Drive growth and adoption by increasing Reusable KYC uptake among existing clients and accelerating direct end-user sign-ups for Sumsub ID.
• Design and execute rapid experiments across acquisition, activation, and retention to unlock scalable growth channels and optimise performance.
• Conduct continuous market and customer research to inform strategy, identify opportunities, and strengthen competitive positioning.
• Plan and optimise multichannel marketing campaigns, collaborating closely with Brand & Creative to develop and test high-impact marketing assets (sales materials, landing pages, creatives).
• Act as a hands-on connector between Product and GTM teams (Sales, Customer Success, Marketing), ensuring alignment on priorities, messaging, and execution.

About You:

• 5+ years of hands-on marketing or Product Marketing experience in SaaS, with direct experience working on B2C or B2C-style products (B2B-only backgrounds are not sufficient for this role).