#vacancy #remote #marketing #productmarketing #fintech #crypto

Looking for a Product Marketing Manager for Performa (B2B Payments)

EMCD is an international Web3 and fintech company developing an ecosystem of products for private users and businesses. We are currently looking for a Product Marketing Manager for Performa – a B2B payment product in a phase of active growth and scaling.

🔥 What you'll be doing: — Formulating product positioning, messaging, and competitive advantages; — Developing and testing ICP, value proposition, and marketing hypotheses; — Launching and managing GTM campaigns for new features, markets, and client segments; — Managing demand generation activities from idea to optimization of results; — Creating sales enablement materials: presentations, battle cards, one-pagers, objection handling guides; — Preparing content for the sales funnel: case studies, whitepapers, landing pages, product briefs; — Developing Performa's presence on social media and relevant B2B crypto/fintech communities; — Working with the product website, launching new pages, and improving existing ones.

🚀 What we expect: — 3+ years of experience in Product Marketing, B2B Marketing, or Growth Marketing; — Experience working in startups or fast-growing companies; — Strong skills in both strategy and hands-on execution; — B2B payments experience is mandatory! — Excellent copywriting and marketing material creation skills; — English language proficiency from B2.

📌 Working conditions: — Fully remote work format; — Competitive salary; — International team and global market; — High level of autonomy and influence on the product; — Opportunity to build product marketing almost from scratch and directly influence business growth.

📩CV: @naty_hr