What you'll do:

• Startup Market Intelligence & Deep Research: Conduct exhaustive primary and secondary research across our 4 core markets to identify localized structural hurdles (e.g., UAE mandatory pre-inc licensing, Enterprise Singapore grant milestones).
• ICP Generation & Startup Maintenance: Construct, refine, and continuously update hyper-specific Ideal Customer Profiles (ICPs) and actionable buyer personas tailored to fast-scaling tech startups and venture-backed entities.
• Sales Enablement Production: Mine deep insights from sales remits, customer feedback loops, and competitive intelligence to build highly actionable middle-of-funnel collateral, including battle cards, pitch decks, scripts, and clear objection-handling documentation.
• Product-First Onboarding Support: Map and optimize guided, product-first onboarding materials and pathways that allow new customer cohorts to segway into the platform seamlessly while accelerating time-to-value.
• Middle-of-Funnel Asset Architecture: Collaborate with and support the Senior PMM by developing high-converting segment-specific landing pages, interactive product demos, social selling toolkits, and orchestrating targeted product-focused webinars.
• Venture Hub Infiltration & GTM Activation: Identify, map, and systematically penetrate accelerator networks, digital startup spaces, and regional hubs (e.g., Hub71, DIFC, ADGM), partnering with growth squads to weaponize these channels for GTM.
• Campaign Value Optimization: Work closely alongside growth and performance marketing teams to refine, split-test, and strengthen core value propositions across active digital initiatives.
• Field Marketing Injections: Provide regional and field marketing teams with fresh execution ideas, plug-and-play materials, localized insights, and highly tactical segment updates for venture events.
• Product-Led CRM Nurtures: Coordinate closely with CRM squads to orchestrate automated, behavioral, product-led email marketing campaigns engineered to drive product engagement and uncover qualified sales opportunities.
• In-App Adoption & Upsell Orchestration: Collaborate with product teams to successfully activate new feature releases, maximize core product adoption, reduce customer service contact rates, and surface contextual, organic upgrade opportunities within the application interface.
• Competitive Battlefront Tracking: Monitor and maintain an explicit tactical radar on budget churners (e.g., Sleek, Grof), global platform transaction boundaries (e.g., Cosmos's 75-transaction ceiling), and domestic landlockers (e.g., doola, Stripe Atlas).

Who you are:

• 4–6 years of progressive experience in Product Marketing, Growth Marketing, or Campaign Execution within a fast-paced B2B SaaS, FinTech, or corporate tech startup workspace.
• Proven track record of personally developing high-impact sales enablement tools, landing pages, interactive media assets, and automated email lifecycle sequences.
• Hands-on mastery of modern growth stacks, digital analytics tools, and CRM automation infrastructure (e.g., HubSpot or Salesforce).
• Strong structural understanding of the early-stage tech startup matrix, multi-entity corporate structures, or venture capital frameworks; preference will be given to candidates who have worked directly within scaling venture-backed tech environments.

Key Competencies

• Segment-Level Intuition: The absolute capability to recognize that marketing a multi-jurisdictional operating system to a venture-backed tech startup scaling a TopCo requires a fundamentally different hook than speaking to a bootstrapped lifestyle startup.
• The "Financial Friend" Voice: You write like a knowledgeable human helping a human. You can effortlessly cut the corporate coldness and translate complex regulatory rules, tax compliance frameworks, and corporate secretarial hurdles into simple, conversational, and actionable copy.
• Scrappy & Execution-Obsessed: A natural bias for action with a love for the execution layer. You excel at taking high-level product strategies and rapidly converting them into high-performing live assets, playbooks, and campaigns.
• Data-Driven Agility: Fluency in moving swiftly from anecdotal feedback to quantitative validation. You know how to track conversion drops, audit behavioral user metrics, and use data to refine growth messaging.
• Cross-Functional Collaboration: Exceptional alignment capabilities, enabling you to seamlessly gather, synthesize, and deploy insights between Product Development, Growth Engineers, and customer-facing Sales squads.

Our Benefits

• Multi-cultural environment to enhance your global perspective.
• Learning opportunities and mentorship from peers and leaders.
• An agile working model focused on goals and performance.
• Remote working arrangement.
• Office laptop and other equipment provided.
• Monthly health allowance of USD 92.

Equal Opportunity Statement At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters. Everyone who applies will receive fair consideration for employment.