Product Marketing Manager

Company: nove8 Employment type: FULL_TIME

We are looking for a proactive Product Marketing Manager to join our marketing team - someone who takes full ownership of the end-to-end marketing web funnels with product and data-driven mindset!

In this role, you will be focused on the activation flows of our web&app products and other marketing features in backlog. This is a hands-on role where you’ll collaborate with cross-functional teams (product, marketing, design, analytics, dev, qa) to turn marketing insights into measurable growth.

You'll be part of a high-impact team shaping the user journey for thousands of customers. Your funnels = real business results. We move fast, value creativity, and make data-informed decisions.

Your main mission - to drive profit by creating high-performing, conversion-oriented web funnels. If you’re excited to shape a fast-growing company key product in a high-revenue niche, and also love experimenting, iterating fast, and driving real revenue impact!

What you'll do

• Build and test value propositions, messaging, and offers tailored to different audience segments to maximize web stream profit.
• Collaborate with product, marketing, design, and dev teams to launch and optimize web funnels, upsell flows, and special promo pages.
• Monitor funnel performance with analytics tools (Amplitude, Tableau, etc.), and make data-driven improvements.
• Formulate product marketing hypothesis, run A/B tests to continuously improve conversion rates.
• Work closely with paid acquisition team to align messaging across the funnel.
• Support launches of new features, plans, or products from a web marketing perspective.
• Conduct competitor research and stay updated on industry trends to inform strategy and inspire innovative approaches.

What we're looking for