Senior Business Analyst (They, She, He)

As a Media Solutions Business Analyst you will work alongside performance marketers, data engineers & data scientists driving strategic decisions in media investment and allocation as well as quantifying impact of investments. You will set the standards for other teams to make data driven decisions, deep dive into key business challenges of the marketing department and collaborate with a wide range of stakeholders to produce data products and outputs. Your work will directly contribute to successful growth of Glovo users.

THE JOURNEY

• Be a key part of the Media Solutions team, own projects end to end and drive decision making in key areas of marketing investment
• Produce data products from existing data sources and establish standards of reporting for Marketing organization.
• Design, publish and maintain Looker dashboards and visualization tools to facilitate campaign management, budgeting and major business decisions.
• Explore emerging trends in marketing investment optimization by supporting tooling decisions, building data processing pipelines or supporting ongoing automation efforts
• Explore emerging opportunities in leveraging AI tooling for marketing purposes either by supporting buildout of customer oriented solutions or utilizing it to optimize internal processes.
• Own the source of truth when it comes to app/web attribution, ensure adherence to latest reporting/privacy standards.
• Manage customer requests, which includes verifying data quality, analyzing data, isolating and diagnosing the problem and resolving the issue. (with pragmatic solutions).
• Conduct exploratory analysis of key performance marketing initiatives and discover key drivers of performance