Global Product Marketing Lead

We're looking for a world-class Product Marketing leader to change that — someone who can turn complex crypto and fintech products into clear, human, compelling stories that drive global adoption, and build the PMM function that powers Binance's next chapter of growth. This is a rare role to define how hundreds of millions of people understand crypto, finance, and the future of money. You'll sit at the center of Product, Growth, Regional Marketing, Brand, Social, Comms, Legal/Compliance, and CS — close to the CMO, close to product & business units, and close to the community and markets. The right person here will define how Binance is understood by the next billion users.

Responsibilities

1. Global GTM Strategy & Execution Own end-to-end go-to-market for Binance's global product portfolio — positioning, messaging, audience segmentation, launch strategy, channel orchestration, and post-launch optimization. Every major launch will have a clear reason why it matters, who it's for, why now, and what user behavior we want to drive. Define what success looks like — awareness, adoption, activation, retention, engagement, revenue, sentiment — and deliver against it.

2. Product Storytelling That Actually Lands Translate complex products — derivatives, on-chain mechanics, stablecoins, yield, custody — into value propositions and narratives that real humans understand, trust, and act on. Make the hard stuff feel obvious. Make the powerful stuff feel inevitable. Help Binance move from "shipping many features" to telling fewer, sharper, higher-impact product stories. Partner with Brand, Creative, Content, Social, and Regional to make sure stories become campaigns — not just feature announcements.

3. Voice of the User & Market Be the sharpest synthesizer in the room. Pull signal from user research, customer feedback, market trends, competitor moves, product data, campaign performance, and regional insights — and feed it back into Product and Business teams to shape what we build and how we grow. Advocate relentlessly for user clarity, trust, and product-market fit.