Location:** Belgrade, Serbia
What you'll do
- Lead and mentor a team of CRM designers (in-house and external), ensuring consistent quality across all outputs
- Act as the main quality gatekeeper for CRM visuals: review, approve, and refine banner creatives
- Ensure visual consistency with brand identity and product reality across 150+ brands
- Work closely with CRM executive teams and collaborate with product design teams to align CRM creatives with the actual product experience
- Guide designers in choosing the right level of complexity and craft depending on brand priority (from high-end custom visuals to scalable template solutions)
- Provide art direction and feedback on composition, lighting, anatomy, and overall visual quality
- Step in hands-on when needed: adjust visuals, improve retouching, or fix critical design issues
- Present creative work and directions to VP of Brands and senior stakeholders, ensuring alignment on key brands
- Help the team balance performance-driven CRM needs (retention) with strong visual storytelling
Requirements
- Proven experience as a Design Lead / Art Director / Senior Designer in: iGaming, gaming, or entertainment industry or high-volume marketing environments
- Strong background in advertising design and visual storytelling
- Full professional fluency in written and spoken English
- Understanding of multi-brand environments with varying visual styles and marketing context (CRM, retention, or acquisition)
- Hands-on design skills: advanced Adobe Photoshop (retouching, image refinement), strong Figma workflow
- Ability to step in and improve visuals when needed
- Strong eye for composition, color, lighting anatomy and visual correctness (especially in AI-generated or heavily edited imagery)
- Experience working with AI-generated visuals and understanding their limitations
