Clue
Social Media and Creator Manager
Location: Berlin, Germany
Job type: Full-time
Work model: Hybrid
Focus: Women-focused
Description
Clue is a Berlin-based health technology company developing a digital platform that helps women and people with cycles better understand their reproductive health. The company focuses on making women's health information more accessible, breaking down taboos and empowering people to make informed decisions.
Clue is looking for a Social Media and Creator Manager to develop its organic social media presence and strengthen its brand across TikTok, Instagram and emerging platforms.
Responsibilities
- Develop and manage Clue's organic social media strategy, focusing on audience growth, reach, engagement and brand discovery.
- Create engaging, culturally relevant content about women's health, adapting complex topics into accessible social media formats.
- Plan and manage the social media content calendar.
- Identify platform trends, audience behaviours and opportunities for creative storytelling.
- Collaborate with Brand, Creative, PR, Science and Product teams on integrated marketing campaigns.
- Work with creators, agencies and brand ambassadors to develop, review and approve user-generated content (UGC).
- Prepare creator briefs that balance brand objectives with authentic, platform-native storytelling.
- Analyse content performance, experiment with new formats and optimise social media strategies.
Requirements
- 3–5+ years of experience in social media management, preferably with a consumer-focused brand.
- Strong practical knowledge of TikTok and Instagram, including platform trends, content formats and audience behaviour.
- Excellent creative skills and the ability to turn brand objectives into compelling social media content.
- Experience working with creators and user-generated content, including briefing, reviewing and approving content.
- Understanding of social media analytics and performance optimisation.
- Interest in women's health, health technology and related social issues.
- Experience in influencer marketing is an advantage.
Benefits
- Dedicated professional and personal development budget.
- Discounted Urban Sports Club membership for fitness and wellness activities.
- Modern office located in central Berlin.
- Flexible hybrid working model combining remote work and regular office collaboration.
- Diverse and inclusive international working environment.
