Senior Product Manager for the Pod klyuch (All-inclusive) Team

We are looking for a Senior Product Manager to join the Pod klyuch (All-inclusive) team at Profi.ru.

About the project and the role:

• Pod klyuch is a service within Profi.ru where the client doesn't have to search for a specialist or negotiate the price themselves. They leave an order, and the service selects a verified master and guarantees a clear cost according to the service's price list
• Currently, Pod klyuch operates in 12 service clusters. Over the past six months, we've grown tenfold in the number of deals and GMV, and we continue to grow every month. The next challenge is to learn how to scale this growth: better distribute orders, retain strong specialists, and gradually transition the management of supply and demand from manual mode to a product-driven approach
• The team already includes an analyst, a designer, dedicated development resources, and operational managers for working with specialists

Why join Profi.ru:

• Solve a problem for which there is no ready-made answer. While rides in a taxi are more or less similar, in services, even two furniture assembly orders can require different times, skills, and tools. We need to learn to quickly connect a specific order with a suitable specialist while ensuring specialists have a full and convenient schedule. There's no one to copy the solution from
• Scale a product that has already proven its value. You won't have to start by verifying the idea itself: Pod klyuch is already working, clients and specialists are using it, and a master can be assigned almost instantly. Now we need to understand what's hindering further growth and remove those limitations
• Influence the core mechanics of the product. You will influence the number of deals, the speed of master assignment, and the workload and retention of specialists. The result here is a change in key metrics, not just a list of implemented features and conducted tests
• Independently determine the direction. We will align on the vision together, but we expect you to independently identify problems, choose priorities, and lead solutions from research to launch

In the first 3 months:

• Understand how specialist workload, order distribution, and retention currently work: where downtime occurs, why strong specialists stop taking orders, what hinders faster master assignment
• Identify the main limitations between supply and demand
• Define direction metrics and target values: number of deals, assignment speed, specialist workload, and retention
• Launch the first experiments

In six months:

• Test new order distribution principles: consider geography, preferred services, and specialist schedules, reduce empty slots and unnecessary travel
• Launch loyalty mechanics that make it profitable for strong specialists to stay with us and take more orders
• Test new ways for specialists to easily find and plan suitable orders. The company already has various developments – you will need to understand what can be reused and where new solutions are needed
• Automate the onboarding of new specialists and, if necessary, improve their search and verification tools

In the long term (within a year):

• Significantly increase the number of deals through higher specialist workload and retention
• Build supply and demand balancing mechanics: so that a master is quickly found for every order, and the system itself helps to cope with peaks and troughs in demand
• Radically reduce the amount of manual work in specialist acquisition, onboarding, and order distribution

Examples of tasks:

• Create a full schedule. If a specialist lives in Butovo and is best at furniture assembly, instead of one order on the other side of Moscow, we want to create a day of several suitable orders near their home
• Retain strong specialists. Understand why a master who has completed a hundred orders with us suddenly stops taking them. Then, modify the product so that they want to continue working with us
• Rethink schedule management. For example, a specialist says: 'Next week I'm free on Tuesday and Thursday, I want furniture assembly near home' – and suitable orders and schedules are put together automatically
• Balance supply and demand. On Friday evening, there are more plumbing orders than available masters, and on Tuesday morning, it's the opposite. We need to come up with product mechanics that help level out these situations without constant manual management
• Put supply on autopilot. Currently, finding and onboarding specialists requires a lot of manual work. We want to build a funnel that helps find, verify, and quickly put new professionals to work

• 5+ years of experience in product management. It's important to be able to independently manage a large product area – from problem research to launch and result evaluation
• Experience with operational products: for example, taxi services, delivery, or other services where you need to manage workload and demand distribution. It's important to understand how to increase system efficiency without degrading the performer experience
• Ability to deeply understand users. You will need to talk to specialists a lot, work with feedback and research, and turn real problems into product solutions
• Independence: identify problems, launch processes and experiments, proactively highlight risks, and involve the team when help is needed
• Ability to find new solutions. It's important not to be limited by familiar mechanics if they don't work for the service market
• Strong product foundation: research and interviews, prototyping, prioritization, planning, design and interpretation of A/B tests, work with strategy and competitive landscape
• Ability to explain changes. It's important to clearly demonstrate their value to both the team and the specialists – especially when a new solution requires users to change their usual way of working