Paid Search Performance Marketing Manager

Team: Marketing & Growth
Location: San Francisco or New York
Employment type: FullTime

ABOUT WISPR

We're building the first voice interface a billion people use every day.

Our first product, Flow, lets you talk instead of type anywhere on your computer or phone, and turns messy speech into polished text that is ready to send. It's scaled from $2M → $50M in ARR in under 12 months with millions of users and thousands of enterprise customers.

The team is still small enough that every person shapes what gets built.

THE ROLE

We're hiring a hands-on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You'll also own Android acquisition from day one.

Your channels:

• Google Search Ads (Search, Performance Max, Search Partners)
• Google App Campaigns (ACi) for Android app installs and in-app revenue
• Apple Search Ads for iOS and Android
• Bing / Microsoft Ads (and expansion opportunities)

Your mission: Bring in high-intent users and wire them into our funnel: ad → click → install → activation → subscription → revenue.

This isn't a "set and forget" role. You're in the platforms daily, shipping tests weekly, making data-driven decisions, and owning the numbers.

WHAT YOU'LL DO

OWN THE SEARCH CHANNEL END-TO-END

• Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day
• Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns
• Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization
• Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum

DRIVE ANDROID ACQUISITION FROM DAY ONE

• Own Android growth strategy across Google App Campaigns and Apple Search Ads
• Optimize to in-app revenue events (not just installs)
• Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
• Partner with Product and Data teams on attribution and conversion tracking

BUILD HIGH-PERFORMANCE FUNNELS

• Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
• Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
• Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows

RUN FAST, LEARN FASTER

• Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
• Maintain a testing roadmap with clear hypotheses and success metrics
• Partner with Design and Growth teams on landing pages and App Store optimization

MANAGE BUDGETS LIKE A CFO

• Manage $50k+/month in search spend (scaling to low six figures)
• Allocate weekly budgets by channel, geo, brand vs non-brand, device
• Keep CAC within targets while finding incremental spend opportunities

COMMUNICATE LIKE A LEADER

• Write crisp weekly updates: what happened, why, what's next
• Present monthly performance to leadership with clear insights and recommendations
• Collaborate seamlessly with Growth, Product, Design, and Data teams

WHAT WE'RE LOOKING FOR

MUST-HAVES

• 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
• Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
• Strong Google Ads expertise: Search campaigns, Performance Max, Google App Campaigns (ACi)
• Direct experience with Apple Search Ads for iOS, ready to expand to Android
• Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
• Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
• Excellent written communication
• Authorized to work in the US

NICE-TO-HAVES

• Bing / Microsoft Ads experience
• Background in productivity tools, consumer apps, or PLG SaaS
• SQL or BI tools (self-serve data analysis)
• Landing page and conversion rate optimization experience
• Familiarity with Apple ecosystems and App Store guidelines

LOGISTICS

Location: About 60% of the team is in San Francisco and the rest are remote, mostly US-based.

• SF: you'll be in the office most days. We think the best work happens in person.
• Remote: we're open to remote for some roles. We fly remote teammates to SF for three to four days a month.

Visa sponsorship: We sponsor visas: H1B, O1, EB1, L1, STEM + OPT, and more.

WHAT WE OFFER

• Equity on employee-friendly terms (ISOs and RSUs).
• Health, dental and vision (100% premium coverage for employees).
• 401(k) with up to a 4% match.
• Flexible time off and company holidays.
• All meals in the office, plus commuter benefits and relocation reimbursement if you’re moving to San Francisco.
• 16 weeks of paid parental leave.