DRIVE ANDROID ACQUISITION FROM DAY ONE

• Own Android growth strategy across Google App Campaigns and Apple Search Ads
• Optimize to in-app revenue events (not just installs)
• Rapidly test creative, audiences, and bidding strategies to find scalable Android growth
• Partner with Product and Data teams on attribution and conversion tracking

BUILD HIGH-PERFORMANCE FUNNELS

• Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs
• Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog
• Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows

RUN FAST, LEARN FASTER

• Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants
• Maintain a testing roadmap with clear hypotheses and success metrics
• Partner with Design and Growth teams on landing pages and App Store optimization

MANAGE BUDGETS LIKE A CFO

• Manage $50k+/month in search spend (scaling to low six figures)
• Allocate weekly budgets by channel, geo, brand vs non-brand, device
• Keep CAC within targets while finding incremental spend opportunities

COMMUNICATE LIKE A LEADER

• Write crisp weekly updates: what happened, why, what's next
• Present monthly performance to leadership with clear insights and recommendations
• Collaborate seamlessly with Growth, Product, Design, and Data teams

WHAT WE'RE LOOKING FOR

MUST-HAVES

• 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses
• Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements
• Strong Google Ads expertise: Search campaigns, Performance Max, Google App Campaigns (ACi)
• Direct experience with Apple Search Ads for iOS, ready to expand to Android
• Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)
• Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves
• Excellent written communication
• Authorized to work in the US

NICE-TO-HAVES

• Bing / Microsoft Ads experience
• Background in productivity tools, consumer apps, or PLG SaaS
• SQL or BI tools (self-serve data analysis)
• Landing page and conversion rate optimization experience
• Familiarity with Apple ecosystems and App Store guidelines

LOGISTICS

Location: About 60% of the team is in San Francisco and the rest are remote, mostly US-based.

• SF: you'll be in the office most days. We think the best work happens in person.
• Remote: we're open to remote for some roles. We fly remote teammates to SF for three to four days a month.

Visa sponsorship: We sponsor visas: H1B, O1, EB1, L1, STEM + OPT, and more.

WHAT WE OFFER

• Equity on employee-friendly terms (ISOs and RSUs).
• Health, dental and vision (100% premium coverage for employees).
• 401(k) with up to a 4% match.
• Flexible time off and company holidays.
• All meals in the office, plus commuter benefits and relocation reimbursement if you’re moving to San Francisco.
• 16 weeks of paid parental leave.