Media Buying Manager at VK

We handle the full cycle of purchasing advertising placements from influencers for VK projects and partner brands.

• Full cycle of purchasing advertising placements from influencers for VK projects and partner brands
• Selection of relevant influencers and formation of media plans for advertising campaigns, considering goals, audience, KPIs, and budget
• Conducting negotiations with bloggers, managers, and agencies, agreeing on cooperation terms, and achieving the most favorable commercial conditions
• Developing and maintaining partnerships with key players in the influencer marketing market
• Preparing commercial proposals, calculations, estimates, and budgets for advertising campaigns
• Monitoring all stages of advertising campaign execution, from agreeing on terms to the release of advertising integrations
• Monitoring the achievement of advertising campaign KPIs, timely identification of deviations, and taking measures to achieve planned indicators
• Coordinating work with internal teams, contractors, and partners
• Proactive participation in the department's development, initiating new ideas, tools, and approaches aimed at increasing purchasing efficiency, optimizing processes, and developing the partner network
• Seeking new opportunities to obtain the best commercial terms, expand the pool of influencers, and improve the effectiveness of advertising placements
• Participating in shoots, client meetings, and negotiations with key partners when necessary
• Analyzing the effectiveness of purchases, preparing reports on key performance indicators, and developing recommendations for optimizing placements
• Monitoring the market, searching for new influencers, agencies, and tools to improve the effectiveness of advertising campaigns
• Ensuring maximum commercial efficiency of purchases through negotiations, obtaining exclusive terms, additional bonuses, discounts, and priority access to advertising placements

• Higher education
• At least two years of experience as a media buyer, account manager, or influencer relations manager in an advertising agency, influencer agency, or on the brand side
• Deep understanding of the influencer marketing market, knowledge of leading agencies, managers, and key influencers
• Having your own base of warm contacts among bloggers, managers, and agencies will be a significant advantage
• Proven experience in negotiation and achieving favorable commercial terms, including obtaining additional discounts, bonuses, exclusive terms, and priority placement
• Experience in forming and managing advertising budgets, preparing estimates, and controlling financial indicators of advertising campaigns
• Proficient in Microsoft Excel, Word, PowerPoint, including working with formulas, pivot tables, and data analysis
• High level of stress resistance, ability to work effectively under tight deadlines, high workload, and multiple parallel projects
• Adaptability, flexibility of thinking, and willingness to quickly adjust processes in accordance with changes within the business group and business needs
• Ability to make independent decisions, prioritize, and promptly respond to force majeure situations
• Developed communication skills, clear oral and written language, ability to build long-term partnerships with bloggers, agencies, and partners
• Willingness to work a flexible schedule

Location: Moscow Experience: 1 to 3 years