Field Marketing Lead (12 Month Fixed Term)

WHAT YOU'LL DO

Due to our regional marketing lead going on maternity leave, our EMEA team is looking for an experienced, highly-driven individual with meticulous attention to detail to lead field marketing and partner events for EMEA. You will be the field marketing lead for all central region events (DACH, Eastern Europe), meaning you will strategize, evaluate, and collaborate with internal cross-functional teams to efficiently carry out regional events across key markets and with key partners in the Braze Partner Marketing Ecosystem, with the goal of delivering on regional pipeline objectives. This will be a contract based offer to cover while the regional manager is on leave.

Creativity and flexibility to adapt to the changing event environment, leveraging creative digital activations, and regionalising global programs for the Central market will be a key function of the role. Day-to-day responsibilities will include leading all GTM communications for events and working closely to create an event strategy that hits the pipeline goals of the Sales team through: researching and evaluating top DACH industry events, consulting Partnerships leads in the region and HQ for integration of partners into field marketing strategy, screening event recommendations from go-to-market teams, scouting and securing event venues for owned events, sourcing and managing DACH-specific vendors and consultants, overseeing on-site production and trouble-shooting at all sponsored and owned events, management of event assets (physical, digital, and promotional), in addition to the important role of sales enablement on events and reporting on event success with data-driven metrics.

Key responsibilities will be:

• Lead the annual events calendar including: strategy and execution of all EMEA events from concept to execution, including venue and vendor sourcing, project management and budget reconciliation
• Work cross-functionally (with marketing and regional stakeholders) to ensure all deliverables and deadlines are identified and met throughout the development, budget and fee negotiations, legal compliance, design, programming, and enablement phases of projects, including working closely with global event counterparts at HQ as needed
• Drive regional event programming and content delivery – being the project lead with HQ content leads to help programming/speakers on the development of content, and then manage how event programming is shared during and post event
• Collaborate effectively with EMEA Partnerships and Partner Marketing in HQ to ensure partners are leveraged to drive field marketing strategy and pipeline goals
• Collaborate with HQ brand team to ensure events are within brand guidelines
• Lead the Central region go-to-market event enablement on monthly/quarterly event plans with Sales and Success teams
• Lead event kick-offs and weekly event program syncs to streamline communication and ensure alignment across the marketing team at HQ
• Work collaboratively with website and operations teams to ensure internal systems (Salesforce, Zoom, GoToWebinar, Marketo, etc.) are effectively used
• Measure and evaluate event success and effectiveness against pipeline goals and regional KPIs
• Create post-event wrap-up reports, sharing key learnings and best practices
• Act as in-office event support for the Central teams, including management of swag/brand needs, as well as in-office event support for non-marketing events as needed

WHAT YOU HAVE

• 5 years experience as a field marketer/event production manager/producer at a B2B SaaS company
• Field marketing, events and event management are your passion
• Experience working with partners to run co-branded events
• Organized and has an incredible attention to detail
• Able to prioritize and juggle multiple projects at once
• Outgoing and able to lead informational sessions with regional go-to-market team
• Works well within a fast-paced environment and can adapt to changes easily and efficiently
• Clever problem solver who is comfortable making decisions and/or collaborating with team members. Not afraid to ask questions or raise concerns
• A polished and professional demeanor with an eye for excellence
• Vendor management skills able to drive vendor relationships to strategic end
• Extensive travel for assigned projects
• Experience at industry events like DMEXCO, OMR is a plus
• Fully Fluent in German + English

Please note that this position is a 12-month fixed-term contract.

WHAT WE OFFER

Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.