Parimatch** is a leading global Crypto Sportsbook and Casino company with over 30+ years of experience in betting and gaming. We create digital experiences where sports, technology, and crypto converge—delivering fast transactions, high limits, and a premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem powered by product innovation, advanced technology, and exceptional customer experience.
In this role, you will:
- Develop and execute the overall SEO strategy for Crypto Casino and Sportsbook products across target GEOs.
- Drive sustainable organic traffic growth and maximize registrations, FTDs, revenue, and SEO ROI.
- Lead the full SEO function, including technical SEO, content, link building, international SEO, and programmatic SEO.
- Build, hire, mentor, and manage an in-house team of SEO specialists, link builders, and content creators.
- Own the technical SEO health of the platform, with a strong focus on crawling, indexing, Core Web Vitals, JavaScript SEO, and dynamic Sportsbook pages.
- Develop scalable programmatic SEO solutions and ensure fast indexing of dynamic Sportsbook landing pages.
- Build and manage an effective off-page SEO strategy, including high-tier outreach, digital PR, PBN management, and domain acquisition.
- Own international SEO architecture, GEO strategy, hreflang, and localization to support launches in new markets.
- Conduct competitor and SERP analysis to identify new organic growth opportunities, keywords, domains, and market gaps.
- Develop strategies to protect organic traffic from Google Core/Spam Updates and local market restrictions, as well as recovery plans when traffic declines.
- Own the SEO budget, forecast traffic/FTDs, measure ROI, and allocate resources across SEO initiatives.
- Establish SEO KPIs, dashboards, reporting, and communicate strategic progress and forecasts directly to C-level stakeholders.
- Build scalable SEO processes and infrastructure to support long-term growth across multiple GEOs.
