Creative Strategist / Head of Performance Creative (AI-driven)

HaleChapter

Nexpanse is an American AI-native company that creates B2C subscription products for the US and European markets. AI is integrated into every process, from creatives and traffic acquisition to analytics, which allows our small team to move faster than many large ones. We are looking for a Creative Strategist to build the creative function from scratch and turn it into a system.

HaleChapter is an American telemedicine platform for weight loss using GLP-1. A person completes an online survey, a licensed doctor determines if they are a suitable candidate for therapy, and if indicated, writes a prescription, and the medication is delivered home from a partner pharmacy. US market. Users come from ads to the website, complete a quiz, and subscribe directly on the web, so everything starts with a commercial. The product, funnel, and traffic budget are already in place. There is no creative function yet.

Here you will build a weekly cycle of «analysis → plan → hypotheses → tests → conclusions» and manage it every week. You will define the mix of approaches (problem and solution, trends, opinion leaders, product demos) and revise proportions based on data. You will write briefs for performers, accept their work, and be responsible for deadlines and scope. You will design and build the system for collecting approaches on creatives, competitors, and ad creatives yourself. You will turn competitor and trend findings into hypotheses, and analyze results together with UA. Creatives will need to be built considering the advertising policies of platforms for medicine and the fact that the purchase decision in health requires trust. You will have a video editor and a UGC creator reporting to you, and you will work directly with the CEO and founder. This is a role about strategy and systems, not manual production: creatives are evaluated by CPA, ROAS, and contribution to payback, not by CTR.

— 2+ years in performance creative, with experience in the last 2 years
— experience in building a creative production system (analysis, plan, hypotheses, mix of approaches), not just production
— optimization for CPA and ROAS and understanding the connection between creatives and the funnel and LTV
— creatives on budgets of $20K+ per month, ideally $50K+
— 1+ year in web-to-web funnels (web2app also considered)
— experience in direct management of performers: editor, UGC, motion designer

📍 Remote · full-time
$4000–6000

— remote, full-time
— international team, short cycles from idea to launched test, iteration is more important than perfection
— you will build the creative function from scratch and for yourself, without a pre-existing process imposed from above
— video editor and UGC creator directly reporting to you, direct contact with CEO and founder, working in conjunction with UA
— salary $4000–6000