A product IT company with a portfolio of B2C projects in the fintech sector. Main markets are the CIS and Tier-3 countries. Strong marketing expertise: performance marketing, media buying, affiliate, and influencer marketing.
The company is currently looking for a Creative Team Lead (Performance) to launch and develop a dedicated team that will work in conjunction with media buying, create and scale advertising creatives, analyze their effectiveness, and implement AI tools in creative production.
Responsibilities
- Lead the full creative cycle: from hypotheses and briefs to launch, analysis, and iterations;
- Manage a team of copywriters and designers (motion / static): task assignment, prioritization, review, development;
- Conduct and facilitate creative sessions (brainstorming, workshops, idea selection);
- Formulate and develop a creative strategy aligned with performance metrics;
- Work closely with marketing and analytics: identify insights and scale successful solutions;
- Launch a systematic flow of hypotheses and tests (A/B, formats, hooks, offers, narratives);
- Participate in the development of special projects, integrations, and video clips;
- Optimize creative production processes: speed, quality, scale;
- Keep track of trends and adapt creatives for channels and funnel stages;
- Formulate and track the performance metrics of the creative team;
- Participate in scaling successful creative combinations and formats.
Requirements
- Experience managing a creative team in performance marketing;
- Understanding of the impact of creatives on key metrics and experience working with test results;
- Practical experience in creating and developing performance creatives (motion and static);
- Ability to transform business goals into clear and effective briefs;
- Ability to distinguish visually appealing solutions from those effective in terms of results and confirm decisions with data;
- Experience in establishing processes in conditions of a large volume of tasks and a high pace of work;
- Understanding of marketing funnel specifics and principles of adapting creatives to its stages;
- Skill in providing clear and constructive feedback, developing and supporting the team;
- Strategic thinking, result orientation, and scaling of successful practices.
Conditions
- Remote work format;
- In addition to vacation, you can take paid days off;
- Corporate benefits program (sports, training, languages, conferences);
