Creative Marketing Lead

🔥 We are looking for a Creative Marketing Lead We are looking for a strong leader to head the team of creative producers and set new standards in performance marketing. We need a person who combines deep expertise in performance creatives with the talent to inspire the team towards results.

Appercut is an international product company originating from Poland. We develop and grow our own mobile applications, which are used by millions of people every day. Our mission is to help every person become better, more harmonious, and more confident day by day.

🎯 Areas of Responsibility: • Ensure the team regularly creates effective performance creatives for Meta Ads • Manage, develop, and scale the team of creative producers • Work deeply with analytics and research: analyze ad performance, study the audience, market, and competitors, identify patterns and new growth points • Formulate and develop the creative strategy • Build and improve processes for creating and scaling creatives • Independently create strong performance creatives and maintain expertise at a level beneficial even to the strongest producers on the team

🚀 Who we are looking for: • 3+ years of experience in performance creative • Experience in building, scaling, and effectively managing a team of creative producers • Experience creating creatives for products with an advertising budget of $300k+/month • Deep understanding of the full cycle of performance creative creation — from research and idea generation to analysis of results and iterations • Deep understanding of Meta Ads and the principles of performance creatives on the platform • Data-driven approach and systematic thinking • English from B2+

✨ Will be a plus: • Experience working with products in the Digital Health / Health & Fitness sector

❤️ Why you will like it at Appercut: • Well-Makers: an opportunity to become part of a community that makes people happier. Together we help users take the next step towards a better version of themselves • Adult culture: no micromanagement, we trust each other and respect everyone's time • Partnership: we cooperate on a B2B basis (sole proprietor, self-employed, FOP or other convenient legal format). Transparent terms, payment once a month • Salary range is discussed individually and depends on your experience and expectations (guideline from $2200 gross) • Health care: 10 sick days a year – no need to provide a doctor's note • Balance and rest: flexible days off, unified corporate holidays for the entire team, tied to Polish public holidays • Compensation for sports, English language learning, and medical insurance after 6 months of work

📋 Selection Stages: Pre-screen with a recruiter → Interview with Head of Creative → Job offer