Creative Strategist / Head of Performance Creative (AI-driven)

Hello!

Looking for a Creative Strategist / Head of Performance Creative (AI-driven)

📍 Format: remote, full-time 💶 Income level: willing to be guided by your expectations 🤝 Interaction: close work with the UA team, direct contact with the CEO and founder

About the company and project An AI-native company that creates its own B2C products with a subscription model. The product operates on a web-to-web model: a user comes from an advertisement to the website, goes through a quiz, sees a paywall, and subscribes online.

We are currently looking for a person to build a performance creative system from scratch: from market analysis and hypothesis development to testing, analytics, and scaling working approaches. This is a strategic role – creative editing and production can be delegated, while the main focus will be on the system, metrics, and managing contractors.

Who we are looking for 🔹 2+ years of experience in performance creative, including experience in the last 2 years 🔹 Experience in building a creative production system: analysis, planning, hypotheses, and a mix of approaches 🔹 Understanding the connection between creative and the funnel and LTV, optimization for CPA and ROAS, not just CTR 🔹 Portfolio of performance creatives with metrics and explanation of results 🔹 Experience managing contractors: editors, UGC creators, motion designers 🔹 Experience working with creatives on advertising budgets from $20K per month, preferably from $50K 🔹 Web-to-web funnel experience of one year is mandatory; we also consider web2app 🔹 Confident use of AI tools in analytics and workflows 🔹 Experience in Utilities, Health&Fitness subscription products is mandatory

What needs to be done ✅ Build a creative strategy and the cycle “analysis → hypotheses → tests → conclusions” ✅ Define the creative mix and adjust it based on data ✅ Manage contractors: set tasks, prepare briefs, monitor deadlines and acceptance ✅ Create your own system for collecting and analyzing creative approaches, competitors, and ad creatives ✅ Monitor trends and turn them into new hypotheses ✅ Work with the UA team on test results and scaling effective creatives ✅ Design AI tools, pipelines, and automations for finding working creatives

What's interesting about the role 🚀 Opportunity to build a creative function from scratch according to your own approach 📊 Ready-made product, funnel, and advertising budget 🤖 Opportunity to create your own AI tools for analytics and finding effective creatives 🤝 Direct interaction with the CEO and founder If you are interested in the opportunity to build a performance creative system, influence CPA and ROAS, and manage the direction strategically, I will be happy to hear from you!

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