About the company
The company is creating a stablecoin for active investors. We operate at the intersection of investment products, machine learning, and DeFi. At an early stage, we need someone to help understand user needs, transform them into a convenient product, and build organic acquisition.
You will work directly with founders and development and be responsible for the user journey from first contact to meaningful product use and retention. This is an independent role with personal task execution and the opportunity to build out the product and growth functions over time.
What you will do
- Customer discovery. Conduct interviews, segment active investors, study their current tools, criteria of trust, reasons for choice and rejection. Refine the target user profile and value proposition.
- Product discovery and features. Turn interviews and analytics into hypotheses, prioritize the backlog with founders and engineering, describe scenarios and success criteria, bring changes to release and evaluate the results.
- UI and UX. Own the user journey, set tasks for the designer, test prototypes with users, improve onboarding, and shorten the path to first value. Create simple prototypes independently.
- Funnel and analytics. Build measurement for acquisition, activation, first use, retention, and referrals. Analyze cohorts, reasons for churn, and experiment results.
- Positioning and launches. Explain the product in understandable language, prepare feature launches, gather feedback, and link promotion to real investor value.
- Website and organic marketing. Develop the website, landing pages, blog, SEO, X / Twitter, and lifecycle communications. Write key texts independently, test themes and distribution channels.
- Video and community. Create simple demos and walkthroughs, write video scripts, organize more complex production. Develop the core of early users, beta testing, and regular communication with the community.
Load distribution guideline: 60% on discovery, product, UX, and funnel; 40% on organic growth, content, and community. Priorities change as hypotheses are tested. Professional UI design and complex video production can be outsourced; you are responsible for task setting and results.
We expect you to have:
- Verifiable cases where you personally went from user problem to product change, launch, and measurable result.
- Experience guideline: 4-7 years in product, growth, or product marketing; the substance of the work is more important.
- Best background: fintech, especially brokerage, investment applications, and services for active investors. Experience with customer discovery, onboarding, activation, and retention should be practical.
- Ability to work with product analytics: define events and metric denominators, compare cohorts, account for traffic quality and limitations of small sample sizes.
- Good UX sense and ability to work with designers and development. Ability to explain which user problem the proposed interface solves.
- Strong written Russian and working English for interviews, product texts, and English-language X. Willingness to personally write, edit, and make simple demos.
- Interest in cryptocurrencies and experience using them as a user: CEX, wallets, transfers, and stablecoins. DeFi will be a plus. Experience launching crypto projects with their own token is not part of the target profile for this position.
- Independence at the 0→1 stage, readiness to work without a large team of performers, and meaningful use of AI tools with result verification.
What we offer:
- Full-time employment, 100% of working time.
- For candidates from Moscow — hybrid work format, office in the center of Moscow. For candidates from other Russian cities and from abroad — remote format.
- Competitive fixed compensation, paid in stablecoins: USDT/USDC, 1:1 to the dollar.
- Potential token package; its size and vesting schedule are determined individually in the offer.
- Direct work with founders, influence on product decisions, and a short cycle from hypothesis to launch.
For questions about the company and the vacancy, please write to anna@new.hr.
