Product and Growth Lead
Company: hirix
Location: Moscow
Remote work: yes
Employment: Full-time
Level: Lead
Skills: UI/UX Design, Product Management
hirix is a recruiting partner for finding IT talent. We help companies build strong teams, and specialists find projects where their expertise is truly needed. We work with IT, Digital, and AI and support candidates from the first contact to the offer.
Currently, our client is expanding their team and looking for a Product & Growth Lead to help bring a new product to market, understand user needs, and build systemic growth.
About the Project
A technology company developing quantitative infrastructure and ML solutions for the digital asset market. The project is in its pre-launch phase, and the team combines expertise in quant research, machine learning, and blockchain development.
This is an opportunity to join the project at an early stage and influence product strategy, user experience, and growth — from initial interviews to launch and scaling.
Responsibilities
- Customer Discovery: conduct interviews with active investors, study their needs, tools, and selection criteria, define the target audience and product value proposition;
- Product Discovery: formulate and test hypotheses, prioritize the backlog with founders and engineering, launch improvements, and evaluate their results;
- UX/UI: build the user journey, improve onboarding, and reduce time to first value. Work with a designer, test prototypes, and create simple solutions independently;
- Growth and Analytics: build a funnel from acquisition to retention, analyze cohorts, identify reasons for churn, and conduct experiments;
- Positioning and Launches: articulate the product value, prepare launches of new features, and gather user feedback;
- Content and Organic Growth: develop the website, landing pages, blog, SEO, X (Twitter), and lifecycle communications. Prepare texts and test distribution channels independently;
- Community and Early Users: develop a community of early users, organize beta testing, create simple product demos, and establish regular communication with the audience.
What's important for this role
- Practical experience in Product, Growth, or Product Marketing — approximately 4–7 years. Specific cases and personal contribution to results are more important than the number of years;
- Experience in FinTech — especially in brokerage, investment applications, or services for active investors;
- Customer discovery skills and practical experience in onboarding, activation, and retention;
- Strong proficiency in product analytics: ability to work with metrics, cohorts, traffic quality, and limitations of small sample sizes;
- Good understanding of UX and experience collaborating with designers and developers;
- Strong written Russian and working English for user interviews, product texts, and communication on English-language X;
- Personal experience using cryptocurrencies: centralized exchanges (CEX), wallets, transfers, and stablecoins. Familiarity with DeFi will be an advantage;
- Independence, initiative, and readiness to work in an early-stage product environment — without a large team of executors and established processes;
- Ability to apply AI tools in work, critically evaluate results, and verify the quality of solutions.
Conditions and Opportunities:
- Full-time employment, 5/2, hybrid/remote format, office in the center of Moscow;
- Broad area of responsibility at the intersection of product, analytics, UX, and growth;
- Opportunity to test hypotheses in practice and see the direct results of your work;
- Compensation for all necessary tools and software for work.
