Director AI Search & Visibility

Novartis

Location: Barcelona, Spain
Work type: Full-time
Work model: Hybrid
Relocation support: Available

Description

Novartis is looking for a Director AI Search & Visibility to lead the company’s strategy for increasing the visibility, discoverability and relevance of its content across traditional search engines and AI-powered platforms.

Responsibilities:

• Define and lead the company’s AI Search, SEO and GEO (Generative Engine Optimization) strategy across owned and earned channels
• Improve the visibility of Novartis content in traditional search engines, LLMs, AI assistants and generative search platforms
• Develop and implement GEO principles to help AI systems effectively discover, interpret and reuse company content
• Optimize content structure, tagging and taxonomy for machine readability and reuse across different platforms
• Work closely with Content, Web and Omnichannel teams to ensure content is search-optimized from the start
• Define and monitor AI search visibility metrics, including presence in LLM-generated answers and search rankings
• Lead experiments related to AI search, prompt optimization, structured content and emerging discovery formats
• Collaborate with Data & Analytics teams to integrate search performance insights into content strategy
• Ensure compliance with internal governance, regulatory and brand standards
• Develop internal expertise around AI search trends, risks and opportunities

Requirements:

• 10–12 years of relevant experience in technology development
• Strong experience with SEO and search optimization
• Experience working with Agile delivery models, including backlog management and sprint planning
• Experience collaborating with international and cross-functional teams
• Strong stakeholder management and communication skills
• Ability to influence senior leaders and coordinate priorities across different markets
• Excellent facilitation and executive-level communication skills

Conditions:

• Full-time position
• Hybrid work in Barcelona, Spain
• Relocation support available
• Annual base salary of €84,400–€156,800
• Performance-based bonus may be available
• Long-term equity awards may form part of the compensation package
• Company vehicle or car allowance may be available depending on applicable policies
• Additional benefits include insurance, retirement plans, wellbeing programs and at least 14 weeks of paid parental leave