SMM Head / Social Media Producer

Company: RussiaDiscovery Location: Moscow The RussiaDiscovery team has been organizing active holidays in every corner of Russia and the world for over 20 years. Antarctica, Kamchatka, Altai, the Kola Peninsula, Chukotka, and other places where you can encounter Greenland whales and polar bears, catch the Northern Lights, or see a volcanic eruption.

We are looking for an experienced creative leader to join our team who will head the social media department and elevate it to a fundamentally new level, ensuring exponential growth of all metrics. The format of our trips to the most remote and hard-to-reach corners of the country and the world allows for the realization of the boldest and most exciting ideas.

We need someone who can, through content and social media, shape demand for entire destinations and regions.

• Develop and manage RussiaDiscovery's social media strategy;
• Build the department's operations: team, processes, content plan, regulations, contractors (videographers, designers, editors);
• Produce content: special projects, video and short formats, expedition reports, stories of guides and travelers;
• Organize content shooting during tours: briefs for guides and photographers, collection and processing of materials from routes;
• Work with bloggers and partners: selection, collaborations, native integrations;
• Develop the brand community: engagement, UGC, audience interaction;
• Connect social media with sales in collaboration with the editorial, product, and sales departments: tour announcements, launches, seasonal warming-up;
• Be responsible for the numbers: audience growth and quality, reach, engagement, traffic, and leads from social media; regular reporting and insights

Experience: 3 to 6 years Key skills: SMM, Lead Generation

• SMM experience of 3–4 years, with at least 1–2 years in a leadership or producer role, responsible for results, not just publications;
• Successful case studies with high-reach video content produced by you;
• Understanding of video production: from idea and script to editing and distribution;
• Strong taste and visual literacy, ability to maintain a consistent brand style and tone;
• Ability to work with numbers: platform analytics, connection of content to leads and revenue;
• Experience working with bloggers and advertising integrations;
• Bonus points: experience in travel, lifestyle, or premium segments; personal travel experience to challenging destinations.

• Freedom in creating the department and strategy, direct reporting to the CEO, and quick decisions without bureaucracy;
• Opportunity to personally participate in expeditions and shoot content on routes;
• Work format: hybrid or office;
• Fixed salary and performance bonuses (discussed during the interview);
• Meal compensation at the employee cafe with delicious and healthy food (for on-site visits);
• Corporate discount on Skyeng courses;
• Work in a team of like-minded individuals and industry experts