Targetologist for "Petrukhino" cottage communities

The group of cottage communities "Petrukhino" is developing its Telegram channel and promoting projects. An experienced targetologist is needed to consistently attract the target audience and convert interest into leads.

• Launch and manage advertising in Telegram Ads and VK Ads for the sale of plots and houses
• Test audience segments: geo (Moscow and region), interests (countryside real estate, construction, individual housing construction), behavioral traits
• Develop a media plan, allocate budget between platforms, and monitor KPIs: cost per lead, conversion rate, ROI
• Conduct A/B tests of creatives (texts, banners, videos) and scale what works
• Set up retargeting, look-alike audiences, UTM tags, and pixels
• Prepare regular reports with clear conclusions and recommendations
• Coordinate messaging with the content team to ensure advertising aligns with the channel's tone and the projects' unique selling propositions (USPs)

• Experience in targeting with case studies in Telegram Ads and/or VK Ads (required)
• Understanding of real estate promotion: individual housing construction, communities, plots — a plus
• Confident work in Telegram Ads and VK Ads interfaces: segments, bids, formats
• Ability to plan budgets, forecast results, and maintain clear reporting