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Customer.io
United Arab Emirates8 days ago
Experience
from 5 years
Work format
Remote
Employment
Full-time
English level
B2, upper-intermediate
An email or a Telegram message to the recruiter
Reports to: Chief Marketing Officer (CMO) Role: Marketing Analyst
About the Role:
We now seek a self-driven Marketing Analyst to join and strengthen our team efforts as we build a wealth management platform for the GCC region – combining real-time AI-driven portfolio analytics with access to a personal financial advisor via subscription. You'll collaborate with CMO, User Acquisition, CRM, product, and development teams to establish scalable analytics foundations and deliver actionable insights that empower data-driven decision making.
Analytics Infrastructure • Lead the development and continuous improvement of an analytics system that tracks user behavior, marketing campaign effectiveness, and interactions across multiple platforms • Ensure marketing data is accurate, secure, and compliant with privacy regulations, maintaining high standards of data governance
Performance Measurement • Collaborate closely with User Acquisition Manager to develop sophisticated attribution models that reveal the effectiveness of marketing channels and guide budget allocation. Deep understanding of AEM/SKAN attribution, ATT IOS, Meta/Appsflyer/Tiktok SDK Integrations • Work closely with CRM and development teams to implement advanced personalization frameworks, integrating AI-driven automation for precise customer targeting and improved campaign ROI • Lead the design, execution, and analysis of A/B and multivariate testing to refine messaging, timing, and targeting • Apply advanced analytics such as behavioral segmentation and predictive modeling to support tailored marketing strategies that maximize engagement and revenue per user • Analyze customer journeys, funnel metrics, and user segments to identify opportunities for improving traffic quality, reducing CAC, and increasing retention and lifetime value • Create dynamic dashboards and automated reports that provide real-time visibility into marketing performance for marketing teams and senior leadership
• 5+ years' experience in Marketing Analytics within fintech, tech, e-commerce and other relevant industries • Expertise with tools such as GA4, Appsfyler, Amplitude, MetaBase, Looker, SQL, and CRM platforms (Customer.io, HubSpot, Salesforce) • Strong understanding of digital marketing channels, attribution models, and experimentation methods • Ability to work collaboratively in agile, cross-functional teams and communicate insights effectively • Knowledge of product analytics, cohort analysis, and user behavior modeling
Location: UAE (remote) Format: Full or Part-time (Remote) • Collaboration under a Service Agreement; • Fully remote work format; • Part-time or Full-time employment; • The opportunity to work on a new WealthTech product in the MENA region
Reports to: Chief Marketing Officer (CMO) Location: UAE (remote) Format: Full or Part-time (Remote) Role: Marketing Analyst
About the Role:
We now seek a self-driven Marketing Analyst to join and strengthen our team efforts as we build a wealth management platform for the GCC region – combining real-time AI-driven portfolio analytics with access to a personal financial advisor via subscription. You'll collaborate with CMO, User Acquisition, CRM, product, and development teams to establish scalable analytics foundations and deliver actionable insights that empower data-driven decision making.
Required Skills and Qualifications • 5+ years' experience in Marketing Analytics within fintech, tech, e-commerce and other relevant industries. • Expertise with tools such as GA4, Appsfyler, Amplitude, MetaBase, Looker, SQL, and CRM platforms (Customer.io, HubSpot, Salesforce). • Strong understanding of digital marketing channels, attribution models, and experimentation methods. • Ability to work collaboratively in agile, cross-functional teams and communicate insights effectively. • Knowledge of product analytics, cohort analysis, and user behavior modeling.
Key Responsibilities:
Analytics Infrastructure • Lead the development and continuous improvement of an analytics system that tracks user behavior, marketing campaign effectiveness, and interactions across multiple platforms. • Ensure marketing data is accurate, secure, and compliant with privacy regulations, maintaining high standards of data governance.
Performance Measurement • Collaborate closely with User Acquisition Manager to develop sophisticated attribution models that reveal the effectiveness of marketing channels and guide budget allocation. Deep understanding of AEM/SKAN attribution, ATT IOS, Meta/Appsflyer/Tiktok SDK Integrations. • Work closely with CRM and development teams to implement advanced personalization frameworks, integrating AI-driven automation for precise customer targeting and improved campaign ROI. • Lead the design, execution, and analysis of A/B and multivariate testing to refine messaging, timing, and targeting. • Apply advanced analytics such as behavioral segmentation and predictive modeling to support tailored marketing strategies that maximize engagement and revenue per user. • Analyze customer journeys, funnel metrics, and user segments to identify opportunities for improving traffic quality, reducing CAC, and increasing retention and lifetime value. • Create dynamic dashboards and automated reports that provide real-time visibility into marketing performance for marketing teams and senior leadership.
We offer: • Collaboration under a Service Agreement; • Fully remote work format; • Part-time or Full-time employment; • The opportunity to work on a new WealthTech product in the MENA region.
Contact:
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Most often 12,600 to 22,900
