Income: $1,000 – $1,200
Work format: Full-time, 100% remote
Schedule: 5/2, flexible start of the workday
Required experience: from 1 year
An international FinTech project invites a specialist to the position of Marketing / Product Analyst. We are looking for a data-driven professional for in-depth analysis of customer funnels, evaluation of advertising campaign effectiveness, and building a transparent BI reporting system.
Your tasks:
- Funnel Analysis: researching the customer journey, identifying bottlenecks, and determining the reasons for deviations in key metrics.
- Effectiveness Evaluation: calculating the return on investment for advertising channels (Google Ads, Meta Ads, CPA, Mobile) and CRM communications (SMS, Email, Push).
- Visualization and Reporting: building dashboards in BI systems, preparing regular reports, writing SQL queries, and controlling data quality.
- A/B Testing: conducting experiments, analyzing results, and formulating recommendations for increasing conversions.
Our expectations:
- Relevant experience as a product or marketing analyst for at least 1 year.
- Confident SQL skills and practical experience with BI systems (Metabase, Power BI, Tableau, or Looker Studio).
- Advanced knowledge of Excel / Google Sheets.
- Deep understanding of key business and marketing metrics: CPA, CPL, CAC, CR, ROI, ROMI, LTV, ARPU, and cost per impression.
- An advantage will be: experience in FinTech/MFO/banks, as well as knowledge of analytics and tracking systems (GA4, GTM, Adjust, AppsFlyer).
Send resume: recruiter contact
