SOFIS is a group of companies. We produce decorative and skincare cosmetics.

We invite you to join the team as a "Content Marketer / Product Card Designer (SEO, AI, E-commerce)"

SOFIS means 15 years of stable successful work, 2 international BEAUTY brands in our portfolio - 7DAYS and B.COLOUR PROFESSIONAL, 2 headquarters (Moscow/Milan) and 200 employees.

SOFIS means 40,000 points of sale: in Russia and 60 countries worldwide.

Our clients: Zolotoye Yabloko, Podruzhka, L'Etoile, Druni, Douglas, Drogas, Watsons. Major global marketplaces: Amazon, WB, OZON.

Who we are looking for: We are seeking an experienced Content Marketer / Product Card Designer capable of effectively handling tasks at the intersection of visual design, search optimization, and work with modern technologies.

Your responsibilities will include: Key areas of work include: developing compelling visual content and infographics to increase click-through rates, creating persuasive marketing texts considering audience needs, SEO optimization of product cards to improve marketplace search rankings, and integrating generative neural networks to accelerate processes and generate ideas.

We expect you to: Perform comprehensive work on product cards, including creating compelling visual content and infographics to increase click-through rates, writing persuasive marketing texts considering audience needs, SEO optimization to improve marketplace search rankings, and actively applying generative neural networks to accelerate processes and generate ideas aimed at sales growth.

• 2+ years of experience in e-commerce or marketplaces;
• Your advantage will be: experience working with cosmetic or product brands (understanding product specifics, visual requirements in these niches).
• Portfolio specifically of product cards;
• Developed sense of taste and attention to detail;
• Ability to work in a multitasking environment, meet deadlines, and switch between tasks quickly.

Will be a plus: Market and Platform Knowledge

• Experience in the Beauty, Skincare, or Fashion segments (understanding the cosmetic product lifecycle).
• Successful experience managing product cards on marketplaces (Wildberries, Ozon, Amazon) with a focus on conversion (knowledge of platform photo/video content requirements).

Content Trends and Packaging

• Understanding of TikTok and Instagram trends (including Creative Center) for creating viral visuals.
• Skill in adapting trending sounds and hooks for the marketplace card format (infographics, video previews, a "funnel" from attraction to purchase).
• Knowledge of winning formats in beauty: GRWM, Lip Combo, Glass Lips, No Makeup Makeup, Before/After, Tutorial, Review, Unboxing.

SEO and Copywriting

• Experience in selecting SEO keywords (semantic core) for the Beauty category, including working with synonyms and "long-tail" queries (branded + category searches).
• Active use of neural networks and AI tools in your work: for generating ideas, finding hooks, adapting texts, selecting SEO keywords, analyzing trends, preparing a content plan, and accelerating routine tasks.

Visual Production (marketing-oriented, not purely design)

• Ability to create compelling covers and infographics in Canva, considering the requirements of different platforms (aspect ratios, visible area).
• Understanding how to "animate" a static product card using simple effects and animation.

This vacancy is NOT suitable for candidates who:

• Are looking for a narrowly focused job (e.g., strictly graphic design or strictly copywriting) and are unwilling to combine different roles.
• Lack experience working with marketplaces (Wildberries, Ozon, etc.) and do not understand their basic principles.
• Expect exclusively creative work without analytics, number crunching, and SEO metrics.
• Cannot or fundamentally do not want to use modern artificial intelligence tools (neural networks) in their daily work.
• Prefer monotonous, strictly regulated activities and are not ready for the dynamic pace of e-commerce.

We offer:

• Work in an international group of companies with strong beauty brands 7DAYS and B.COLOUR PROFESSIONAL
• Voluntary medical insurance (Ingosstrakh, Medsi);
• Opportunities for development in e-commerce, beauty marketing, and digital.
• Clear tasks, transparent expectations, and measurable results.
• Creative and cozy office within walking distance from m. Dmitrovskaya, design factory “Flacon”.
• Dynamic, ambitious project with growth;
• Office schedule with flexible start times: 9:00 AM - 6:00 PM or 10:00 AM - 7:00 PM;
• Transparent success metrics and bonuses for achieving goals.

7 reasons to work at SOFIS:

1. SOFIS — An International Group of Companies. We produce decorative and skincare cosmetics, combining an expert approach with global thinking.
2. SOFIS — With a Strong Foundation, confidently developing and withstanding any market and time challenges.
3. SOFIS — Real Growth Opportunities - We don't just set ambitious goals – we provide the resources and support for your professional and personal development.
4. SOFIS — Fair and Decent Compensation - Your work will be valued appropriately.
5. SOFIS — A Product You Can Trust - We don't just create cosmetics – we create products that truly improve people's lives.
6. SOFIS — A Team That Values You - At SOFIS, we are people of action, energy, and creativity.
7. SOFIS — Honesty and Transparency - We build relationships based on trust and open dialogue.