Content Marketer / Product Card Designer (SEO, AI, E-commerce)
SOFIS — a group of companies. We produce decorative and skincare cosmetics.
We are inviting a "Content Marketer / Product Card Designer (SEO, AI, E-commerce)" to join our team.
SOFIS means 15 years of stable successful work, 2 international BEAUTY brands in our portfolio 7DAYS and B.COLOUR PROFESSIONAL, 2 headquarters (Moscow/Milan), and 200 employees.
SOFIS means 40,000 points of sale: in Russia and 60 countries worldwide.
Our clients: Zolotoye Yabloko, Podrygka, L’Etoile, Druni, Douglas, Drogas, Watsons. Major global marketplaces: Amazon, WB, OZON.
Who we are looking for: We are seeking an experienced Content Marketer / Product Card Designer capable of effectively handling tasks at the intersection of visual design, search engine optimization, and work with modern technologies.
Your responsibilities will include:
Key areas of work include: developing engaging visual content and infographics to increase click-through rates, creating compelling marketing texts considering audience needs, SEO optimization of product cards to improve positions in marketplace search results, and integrating generative neural networks to accelerate processes and generate ideas.
We expect:
Comprehensive work on product cards, which includes creating engaging visual content and infographics to increase click-through rates, writing compelling marketing texts considering audience needs, SEO optimization to improve positions in marketplace search results, and actively applying generative neural networks to accelerate processes and generate ideas aimed at sales growth.
- 2+ years of experience in e-commerce or marketplaces;
- A plus: experience working with cosmetic or product brands (understanding product specifics, visual requirements in these niches);
- A portfolio of product cards specifically;
- Developed sense of taste and attention to detail;
- Ability to multitask, meet deadlines, and switch between tasks quickly.
Will be a plus:
Market and Platform Knowledge
- Experience in Beauty, Skincare, or Fashion segments (understanding the lifecycle of a cosmetic product).
- Successful experience managing product cards on marketplaces (Wildberries, Ozon, Amazon) with a focus on conversion (knowledge of platform requirements for photo/video content).
Content Trends and Packaging
- Understanding of TikTok and Instagram trends (including Creative Center) for creating viral visuals.
- Skill in adapting trending sounds and hooks for marketplace card formats (infographics, video previews, "funnel" from attraction to purchase).
- Knowledge of formats that sell in beauty: GRWM, Lip Combo, Glass Lips, No Makeup Makeup, Before/After, Tutorial, Review, Unboxing.
SEO and Copywriting
- Experience in selecting SEO keywords (semantic core) for the Beauty category, including working with synonyms and "long-tail" queries (branded + category search).
- Active use of neural networks and AI tools in work: for generating ideas, finding hooks, adapting texts, selecting SEO keywords, analyzing trends, preparing content plans, and speeding up routine tasks.
Visual Production (marketing-oriented, not purely design)
- Ability to create engaging covers and infographics in Canva, considering the requirements of different platforms (aspect ratios, visibility zones).
- Understanding how to "animate" a static card with simple effects and animations.
This vacancy is NOT suitable for candidates who:
- Are looking for a narrowly focused job (e.g., strictly graphic design or strictly copywriting) and are not ready to combine different roles.
- Do not have experience with marketplaces (Wildberries, Ozon, etc.) and do not understand their basic principles of operation.
- Expect purely creative work without analytics, working with numbers and SEO metrics.
- Cannot or fundamentally do not want to use modern artificial intelligence tools (neural networks) in their daily work.
- Prefer monotonous, strictly regulated activities and are not ready for the dynamic pace of e-commerce.
We offer:
- Work in an international group of companies with strong beauty brands 7DAYS and B.COLOUR PROFESSIONAL;
- Voluntary medical insurance (Ingosstrakh, Medsi);
- Opportunities for development in e-commerce, beauty marketing, and digital;
- Clear tasks, transparent expectations, and measurable results;
- Creative and comfortable office within walking distance of m. Dmitrovskaya, "Flacon" design factory;
- Dynamic, ambitious project with growth potential;
- Office schedule with flexible start times: 9:00 AM - 6:00 PM or 10:00 AM - 7:00 PM;
- Transparent success metrics and bonuses for achieving goals.
DEAR APPLICANTS, PLEASE ATTACH YOUR PORTFOLIO WHEN APPLYING FOR THE VACANCY!
7 reasons to work at SOFIS:
- SOFIS — International Group of Companies. We produce decorative and skincare cosmetics, combining expert approaches with global thinking.
- SOFIS — With a strong foundation, confidently developing and withstanding any market and time challenges.
- SOFIS — Real growth opportunities.
- SOFIS — Fair and decent compensation.
- SOFIS — A product you can trust.
- SOFIS — A team where you are valued.
- SOFIS — Honesty and transparency.
