Copywriter, Global Creative [All genders]

Company: HelloFresh Location: Berlin, Germany (Hybrid)

The role

HelloFresh Group is looking for a mid-level copywriter to join our in-house creative studio in Berlin, writing everything from punchy headlines to tactical CTAs that turn the curious into customers. Duties will have a strong digital media component, emphasizing bold, attention-grabbing assets aimed at smashing existing perceptions of our brands and reframing them for future growth.

You'll spend most of your time on mid- and lower-funnel assets across several channels (including CRM, paid social, organic social, display, flyers, packaging, and landing pages), with some lighter brand work mixed in to keep things interesting.

What you'll do

• Respond to briefs and write impactful, creative copy across multiple touchpoints, in line with brands' strategies and business goals.
• Propose striking, edgy copy directions that will grab attention and spark brand consideration – especially on social media.
• Bring brands' tones of voice to life across every asset.
• Align with stakeholders on the key messages, benefits, and proof points that need to land.
• Partner with designers to build marketing assets for online and offline channels, from static banners to dynamic video.
• Rigorously proofread your copy.
• Manage content via Google Suite, Jira, and other platforms so it flows smoothly to stakeholders.

What you'll bring

• Minimum three years of copywriting or communications experience, ideally in food or tech.
• Outstanding English copywriting skills – clean, confident, clutter-free.
• Skilled at leveraging AI platforms to ideate concepts, generate copy, and tailor messaging to channel best practices.
• Proven experience writing for paid social (Instagram, Facebook, TikTok), digital display (Google Ads, YouTube), CRM, landing pages, and GEO/SEO.