🚀We are a game dev studio** DreamVR**, we make mobile and VR games. We are looking for a 🔥Lead Marketing🔥 who will build and lead the marketing department: define the strategy, distribute tasks among the team and contractors, develop employees, and be responsible for results. Active direct interaction with the CEO is expected. ✅ Projects A mobile midcore rhythm arcade game that aims for a new niche in the mobile market. Key market: USA, then the whole world A VR game for Steam/Meta Quest, more details here: Also, a demo has been released: ✅ Responsibilities Define positioning, target audience, priority geographies, and promotion channels; form a marketing plan for launch stages up to global release. Set tasks for two juniors, monitor and train them. Find and manage outsourcing: creative production, UA, and PR. Review contracts with contractors and bloggers. Develop technical specifications for creatives, reels, trailers, footage, and other marketing materials; coordinate their production and make final decisions on quality and readiness for publication. Together with UA, prepare and launch paid traffic: ad networks, creative tests, monitor CPI, ROAS, and ROI. Define the PR strategy: press, events, work on obtaining featuring in the App Store. In parallel, oversee the marketing of the VR project on Steam (page, festivals, wishlists). ✅ Must-haves Experience in mobile game marketing for at least 3 years, with at least 1 year in a lead role. Cases of successful launches where you were responsible for the result and can provide figures. Ability to set tasks, build processes, grow juniors, and control deadlines and budget. Experience with analytics services; knowledge of marketing metrics and their connection with product metrics for App Store ASO and Steam. Understanding of how to work with Firebase/GA, AppMagic, or Sensor Tower; ability to calculate CPI, LTV, and ROI and make decisions based on figures. Understanding of the specifics of content and promotion on TikTok, Instagram, YouTube, Discord, and Reddit. English proficiency from B2. High proactivity! Don't wait for tasks, come up with plans yourself. ✅ Plus points Experience with music or rhythm games, understanding of music trends and fashion. Marketing of games on Steam. Understanding of game design and retention metrics. Editing and graphics at the level of “assemble a reference for a contractor”. Experience working with the US market. ✅ We offer Office in Tver, remote or hybrid; we assist with relocation. Flexible schedule. Paid vacations and sick leaves. ✅ How to apply If you are interested in the vacancy – please, fill out the form, and if successful, we will contact you and explain the next steps!