✨FB Media Buyer (White Hat, Apps/SaaS)✨

Improve Team is a team that has been successfully setting trends in i-Gaming for over 5 years. We create a strong brand, build powerful partnerships, and influence the development of the niche.

⚙️Main responsibilities :

🔅Full cycle of work with Facebook Ads: from campaign creation to scaling them for white hat offers (VPN, antiviruses, password managers). 🔅Setting tasks for designers for "clean" videos and static banners that pass moderation without cloaking, but have a high CTR. 🔅Work with Google Ads, Meta Ads, as well as niche sources (In-app, Search, possibly Native networks, we will consider candidates with experience in any sources). 🔅Promotion of cybersecurity services (VPN, antiviruses, password managers, system utilities). 🔅Tracking conversions, LTV (lifetime value of the client), and ROI. Work with white hat trackers and internal product analytics. 🔅Search for new geos and approaches for stable volume growth without the risk of account blocking.

📝**Candidate Requirements: **

🔅Experience with White Hat (minimum 1–2 years of successful work with white hat verticals (E-commerce, Apps, SaaS). 🔅Knowledge of the Utilities/Cybersecurity market (how VPN users differ from Cleaner users). 🔅Understanding of how anti-fraud systems, browsers, VPNs, and password managers work on a technical level. 🔅Understanding of "White Hat" moderation (knowledge of Meta's advertising policies to avoid Policy violations at a systemic level).