FB Performance Manager | Media Buyer (White Hat / Cybersecurity)

✨ FB Performance Manager | Media Buyer (White Hat / Cybersecurity) ✨

Improve Team is a team that has been successfully shaping trends in iGaming for over 5 years. We build strong brands, develop powerful partnerships, and actively influence the growth of the niche.

⚙️ Key Responsibilities:

🔅 Manage the full cycle of Facebook Ads: from campaign creation to scaling white-hat offers (VPNs, antivirus software, password managers). 🔅 Prepare detailed briefs for designers to produce “clean” video and static creatives that pass moderation without cloaking while maintaining high CTR. 🔅 Work with Google Ads, Meta Ads, and niche traffic sources (in-app, search, and potentially native networks — candidates with experience in any traffic source are welcome). 🔅 Promote cybersecurity services (VPNs, antivirus software, password managers, system utilities). 🔅 Track conversions, LTV (lifetime value), and ROI. Work with white-hat trackers and internal product analytics. 🔅 Identify new geos and approaches to ensure stable scaling without the risk of account bans.

📝 Candidate Requirements:

🔅 Proven White Hat experience (minimum 1–2 years working with white-hat verticals such as eCommerce, Apps, or SaaS). 🔅 Strong understanding of the Utilities/Cybersecurity market (e.g., differences between VPN users and cleaner app users). 🔅 Solid technical understanding of how anti-fraud systems, browsers, VPNs, and password managers work. 🔅 Clear understanding of “white-hat” moderation, including Meta advertising policies, to systematically avoid policy violations.