Remote Vacancy.

Yoga Academy is opening a vacancy for a Marketing Copywriter.

Yoga Academy is a team of like-minded individuals who create high-quality and effective online courses for future and current yoga instructors.

We are looking for someone for a major project on training yoga instructors, someone who knows how to write texts so that they are read to the end and lead to the desired action: signing up for a course, purchasing training, starting to practice.

We need texts that work for brand awareness, engagement, and sales. No fluff or templates. A creative and unconventional approach is IMPORTANT: working through emotions, imagery, and stories. We are looking for someone who KNOWS how to break through banner blindness, offer fresh ideas, and present a new perspective on familiar things.

Your task is to deeply immerse yourself in the project's meaning, audience, and content analytics to create truly effective texts based on pain points, desires, meanings, and data.

We also value speed of work. If you write one email a day, this pace won't suit us.

Responsibilities:

• Write landing pages, articles, social media posts, email newsletters, and ad copy (in general, any format needed within CRM marketing).
• Ensure texts are understandable to the audience: beginners, practitioners, and future instructors.
• Meet deadlines. Content must be submitted on time and without reminders.
• Interact calmly with marketers, without unnecessary approvals.
• Research the audience and competitors to write relevant texts.
• Participate in A/B tests and offer ideas for improving the content strategy.
• Proofread texts for grammar, style, and factual accuracy.

Requirements:

• Copywriting experience of 2+ years. Portfolio and completed test task are mandatory.
• Ability to write for different formats: social media, landing pages, newsletters, blogs.
• Understanding of SEO basics and ability to organically integrate keywords.
• Ability to self-edit your texts.
• Understanding of what USP, triggers, meanings, funnels, and sales stages are, and the ability to use them in your work.
• Use of neural networks as a tool for enhancement, not as the basis for texts.
• Full-time employment without concurrent work.
• Ability to work quickly and multitask.

Personal Qualities:

• Creativity — you can come up with several strong headlines on one topic.
• Attention to detail.
• Perfectionism and meticulousness regarding results.
• Proactivity — a desire to achieve better results than yesterday.
• You are not afraid of rapid task switching and working under tight deadlines.
• Adequate communication with the team — no pretentiousness or hysterics.

Will be a plus:

• Interest in yoga, meditation, and healthy lifestyle.
• Experience in online education.
• Responsibility: if you take on a task, you see it through to the end.
• Ability to switch between tasks and tones.

Conditions:

• Fully remote work.
• Full-time employment without concurrent work.
• Salary: base + performance-based bonus (KPI). For a strong specialist, we are ready to discuss individual terms.
• Work without excessive bureaucracy: task — deadline — result.
• Positive team environment with no constant overtime.
• You write all texts yourself, without delegating to other specialists.

We will be happy to meet you and chat in person!

To do this:

• First, you will receive an invitation from HR.
• Then, you will complete a test task.
• Link to the test task:
• If the response is positive, an invitation to a meeting with the manager will be sent to discuss further steps and the format of collaboration.