What success looks like in the first 6 to 12 months:

• A clear, written PMM strategy with prioritised bets, owners, and success metrics
• Strong, trusted partnerships with Product and Commercial leadership
• The Team Leads operating with more autonomy and a sharper strategic focus
• A measurable improvement in how PMM impact is reported and understood at SLT level
• At least one major program with a clear, PMM-led strategy and visible commercial impact

Minimum Qualifications:

• 8+ years of experience in Product Marketing, Growth Marketing, or Marketing Strategy, with a clear track record of driving commercial outcomes
• Proven experience leading managers or Team Leads in a senior PMM or Growth role
• Experience operating as a strategic peer to senior Product leaders, including shaping or influencing the product roadmap
• Strong analytical foundation and the ability to lead with data, including setting KPIs and measurement frameworks for the function
• Experience leading cross-functional GTM programs with significant business impact

Preferred Qualifications:

• E-commerce, marketplace, or two-sided platform experience (strongly preferred)
• Experience with subscription, monetisation, or AI product strategy
• Experience leading teams through organisational change or rapid growth
• Strong track record in user research and translating insights into roadmap and GTM decisions
• Experience operating in remote, async, distributed environments

Who will succeed in this role:

• You think like an owner, not a service provider
• You are comfortable forming a clear point of view and defending it with senior stakeholders
• You move fast, but you also build the structure and measurement that makes the work durable
• You are energized by ambiguity and complex, cross-functional environments
• You raise the bar for your team and for your peers

What we offer:

• A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done
• An opportunity to work remotely or in a modern and welcoming office in Riga
• Flexible working hours (start your day as early as 8 am or as late as 11 AM)
• Private health insurance
• 2 extra paid days off to focus on your mental or physical well-being
• 1 extra paid day off to celebrate a Birthday or any other celebration of your choice
• Access to mentorship, internal meetups, and hackathons, both on-site and online
• Free and healthy lunch if you work from the Rīga office
• Design and order your own merch using our platforms with an employee discount
• Exciting team-building events and parties you’ll never forget!

FYUL is the engine that powers on-demand commerce at global scale.

Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.

From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.

We're a fast-growing global company working toward powering great brands, great experiences, and great people.

We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.

If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job.