Freelance Performance Copywriter

Flo Health

Freelance Performance Copywriter

United Kingdom · Freelance · Remote

Description

Flo Health is looking for a Freelance Performance Copywriter for a three-month, full-time contract. The position is fully remote, but applicants must be based in the United Kingdom.

Responsibilities:

• Create performance marketing copy for Meta, Google, Snapchat, TikTok, Pinterest and Moloco
• Develop hooks, advertising concepts, scripts and multiple copy variations
• Adapt messaging to different platforms, audiences and stages of the marketing funnel
• Analyze campaign performance and suggest new creative tests
• Work with designers and motion designers on advertising creatives
• Use AI tools such as ChatGPT and Claude for ideation, research and analysis
• Ensure health-related advertising claims are accurate and appropriate

Requirements:

• Around 2–4 years of experience in performance or direct-response copywriting
• Experience working in-house or at an agency
• Portfolio with live advertising campaigns across several platforms
• Understanding of performance marketing metrics and ability to use campaign data to improve copy
• Confident daily use of AI tools
• Native-level English
• Ability to work full-time, five days a week, throughout the three-month contract
• Applicants must be based in the UK

Nice to have:

• Experience in health, wellness or subscription-based apps
• Knowledge of App Store Optimization (ASO)
• Knowledge of additional languages

Conditions:

• Freelance contract for 3 months
• Full-time workload
• Fully remote within the United Kingdom
• Paid position
• Candidates are asked to indicate their expected day rate and preferred invoicing method when applying