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Company: cubist Employment type: FULL_TIME
This is a foundational role for a marketing generalist who is energized by building pipeline, running experiments, and letting data drive what comes next. You will be responsible for establishing marketing as a core function and shaping how we reach, educate, and engage institutional buyers. This includes working closely with our founders and BD team to develop positioning, create technical content, launch demand gen programs, and build the systems and reporting that connect marketing to pipeline and revenue.
You'll have broad ownership, but your mandate is to build the foundation: refine our narrative, create repeatable go-to-market motions, establish our presence in the market, and help us learn what works. As the function grows, you'll help shape where we invest next and what the future marketing team should look like.
This is a highly cross-functional role that spans product marketing, content, demand generation, events, and communications. Success in this role is less about doing everything at once and more about identifying the highest-leverage opportunities and executing them well. You will play a role in:
Demand Generation & Pipeline
Positioning & Content
Brand & Thought Leadership
Events & Field Marketing
Cubist is a self-custody operating platform for programmable money, tokenized assets, and on-chain finance. We empower global institutions including banks, payment processors, trading firms, and crypto protocols to safely automate digital asset operations using their own sensitive data and business logic. Our founders include a former fintech COO and cryptography and security professors from UC San Diego and Carnegie Mellon University who collectively have published more than 100 papers on computer security. Members of our team designed the cryptography underlying Ethereum and Avalanche, and we're backed by top-tier investors including Polychain, dao5, and Paxos.
from 8 years
Experience
Full-time
Employment
Remote
Work Format
Lead
Grade
C1 - Advanced
English Level
Creative & Marketing
Specialization
Web3 & Crypto
Industry
Startup
Company Type
By job title
C1 - Advanced
English Level
Creative & Marketing
Specialization
Web3 & Crypto
Industry
Startup
Company Type