π¨ #vacancy PR Manager at ArtWorkout
About the guys:
- a mobile app that teaches drawing β in a game format, with thousands of lessons;
- 1M+ active users per month, with a global audience;
- scaling the product and public presence in international markets;
What you'll be doing:
- Build the PR function from scratch: earned media, without a ready-made playbook.
- Pitch and secure genuine editorial publications (not sponsored or native) in Tier-1 and niche media in the US and beyond.
- Build direct relationships with journalists and editors at target publications.
- Write and place bylined articles on behalf of management in business and industry media.
- Manage executive visibility content (LinkedIn, Medium) β including writing in someone else's voice.
- Identify awards, judging panels, and speaking opportunities that enhance the public recognition of company leaders.
- Measure results: publications, reach, backlink value β in conjunction with brand and SEO goals, together with Growth/SEO and marketing.
What's important in a candidate:
- 3+ years in PR/communications with a verifiable portfolio of earned publications: specific outlets, journalist names, dated links.
- Ghostwriting experience β writing on behalf of another person.
- Understanding how PR backlinks affect SEO (DR/DA, natural links).
- Ability to distinguish an editorial publication from sponsored/native β and explain why this difference is crucial.
- English C1 or native: pitching US and international journalists in writing and verbally.
- Readiness to build a function from scratch, without established processes.
Will be a plus:
- Experience with media strategies for visas (O-1/EB-1) or executive recognition campaigns.
- Background in mobile, gaming, or edtech.
- Ahrefs, Similarweb, understanding of backlinks.
What they offer:
