Chief Product Officer (CPO) at NewMindStart
Everything for growth from the channel's editorial team, productive content for weekends.
About the team:
- an international company in the health and conscious lifestyle sphere — courses and AI products for health, movement, and mental well-being;
- operates in the US, UK, and European markets;
- millions of users and marketing that works exceptionally effectively — no need to build an audience from scratch;
- not infobusiness or classic EdTech: 300+ courses are only part of the picture, followed by a platform, applications, and AI products;
- the goal is to enter the top 5 global multi-projects in the wellness sphere in the coming years.
The task is to make a wellness product not just "good," but "excellent." Currently, it is functional, but does not yet match the strength of marketing and the scale of the audience attracted. We need a person who will change this — both in the core product and in every new launch.
What you will do:
- Bring the core product to a level corresponding to the audience scale and marketing strength
- Own the product strategy for the entire portfolio: platform, mobile app, UX, new directions
- Implement product culture — research, data, rapid iterations
- Find PMF for new directions and strengthen existing ones: CustDev, interviews, JTBD, MVP, A/B tests
- Identify key value points — from the first impression to long-term retention: habit mechanics, engagement, activation, monetization
- Manage the product team, grow PMs and heads of directions
- Work closely with marketing, analytics, design, and development
What we value in a candidate:
- CPO / VP Product / Head of Product experience in an international Health & Wellness company or a strong B2C subscription product with a million-strong audience
- Experience launching products from scratch and finding PMF
- Experience launching and scaling in Tier-1 markets, primarily the US
- Discovery, CustDev, JTBD, product research, A/B testing, analytics
- Experience building a product team and culture
- Experience building AI-first products or integrating AI into UX
- Genuine interest in user health — as a driver of decisions
What we offer:
- Scale — millions of users already exist
- Full ownership of product strategy and decision-making freedom: propose, launch, scale — no approvals for the sake of approvals
- Remote work from anywhere in the world, contract with a foreign legal entity
- A team of professionals with high standards who move fast
- Strong network, budget for top product and AI tools, training, and consultations from US market experts
Cover letter is mandatory. In it, please indicate:
- A product you are proud of — how you brought it from scratch to PMF and scaled it to hundreds of thousands of users, what product strategy was behind it
- Your best result — a case where you found a non-trivial growth or retention point that no one saw before you, made a decision under your responsibility, and achieved a measurable effect in numbers
To apply, please write to: Maria
Everything for growth from the channel's editorial team, productive content for weekends.
