Freelance E-commerce & Performance Copywriter – Clinical & Premium Skincare

Role Overview

We are looking for a Freelance E-commerce & Performance Copywriter with proven expertise in beauty, dermocosmetics, or clinical skincare.

Beyond day-to-day writing, this role requires a strategic thinker who can effortlessly adapt tone, structure, and messaging across different channels, touchpoints, and audience segments. You will play an active role in shaping and sustaining our Clinical Premium Professional brand voice across our evolving digital ecosystem and key website projects—bridging the gap between rigorous scientific credibility, premium brand storytelling, and high-converting performance marketing.

Additionally, as we evolve our creative operations, you will help lead the integration of AI copywriting tools to build efficient workflows, while managing Regulatory validations and global market localisations.

Key Responsibilities

Strategic Copywriting & Channel Adaptation

• Tailor messaging by channel & audience: Develop and optimise conversion-focused copy across the entire digital funnel, deliberately shifting tone, format, and structure between channels (e.g., punchy, hook-driven paid social vs. authoritative, detail-rich PDPs and educational CRM streams).
• Elevate the Clinical Premium voice: Help build and sustain our Clinical Premium Professional positioning across the digital ecosystem and website projects, translating complex formulations, clinical trial data, and expert claims into compelling, high-end copy.
• Build distinct messaging hierarchies: Create multi-layered messaging frameworks adapted to specific consumer mindsets and funnel stages—highlighting consumer needs, clinical proof points, active ingredients, and reasons to believe.
• Ensure seamless omnichannel journeys: Maintain narrative cohesion from top-of-funnel acquisition (Meta, Google Ads, display) through landing pages, PDPs, Amazon, and retention CRM, ensuring each touchpoint serves its unique conversion purpose without diluting the brand voice.

Full-Funnel Asset Execution

• Write and refine high-converting copy across all key digital touchpoints:
• Product Detail Pages (PDPs) & high-impact Landing Pages
• E-commerce homepage, category, promotional, and seasonal launch pages
• Paid Social & Search (Meta Ads, Google Ads, Display, YouTube)
• CRM & Retention (Automated flows, product launches, newsletters, re-engagement)
• Amazon listings, A+ Content, and Amazon Brand Store assets
• Hooks, headlines, subject lines, preheaders, clinical claim callouts, and CTAs

Innovation, Testing & AI Integration

• Lead AI copy workflows: Help define best practices for leveraging AI tools within the copywriting process—identifying practical opportunities for drafting, rapid variant generation, A/B testing, and localisation support.
• Data-driven iteration: Partner with Digital and Performance teams to review campaign analytics, consumer behaviour, and testing data to continually iterate and improve copy performance.

Regulatory, Legal & Global Localisation

• Regulatory alignment: Coordinate digital copy validation with Regulatory teams, ensuring clinical claims, trial results, active ingredient descriptions, and efficacy statements strictly align with approved technical documentation.
• Compliance & promotional copy: Develop and align promotional conditions, disclaimers, and legal terms with Compliance teams.
• Global market localisation: Manage the rollout of English master copy across international markets, working with regional teams to safeguard meaning, clinical accuracy, and brand nuance across languages.

Profile & Experience

• 3+ years of professional copywriting experience, with demonstrable expertise in clinical skincare, dermocosmetics, pharmacy brands, or premium beauty.
• Mastery of the Clinical/Premium register: Proven ability to write with medical authority, scientific precision, and luxury/premium sophistication, moving beyond basic lifestyle beauty copy.
• Proven channel agility: Deep understanding of how copy structures, attention hooks, and tones must change across Meta Ads, Google Ads, PDPs, Amazon, and CRM.
• AI-forward mindset: Practical familiarity with AI copywriting tools and an interest in helping design efficient, scalable workflows.
• Regulatory & clinical familiarity: Exposure to clinical trial language, dermatologist/expert endorsements, and working with Claims/Regulatory frameworks is highly valued.
• E-commerce & Amazon expertise: Solid track record in conversion copywriting, customer journey mapping, and Amazon A+ Content optimisation.
• Language skills: Full professional fluency in both English and Spanish (written and spoken) is required.
• Execution & organisation: Highly organised with experience managing approval workflows, localisation assets, and tight launch deadlines.

Application Requirement (Portfolio)

Please submit a portfolio or work samples demonstrating your experience in beauty, dermocosmetics, or performance e-commerce. Please include at least one concrete example of the same product or campaign written for two distinct channels (e.g., Paid Social vs. PDP or CRM), showing how you deliberately adapt tone, structure, and hooks across touchpoints.