PR Manager with Steam Knowledge (Gamedev / Global, PC)

Full remote | Flexible schedule | Full-time | Up to 120,000 ₽ net + sales commission

What is this role about? The PR Manager at the indie studio Next Genium is responsible for promoting PC games on the global market and full management of the Steam funnel: from page setup and wishlist configuration to festivals, Playtest, demos, and release. The main goal is to attract targeted traffic to the Steam page and grow high-quality wishlists before release, then convert them into sales.

The main objective of the role is to build and implement marketing beats around Steam as a sequence of events: announcement - page - trailer - Playtest - demo - festivals - release. Each beat has a measurable impact on wishlists, traffic, and conversions.

What you will do: • Full management of the Steam page: design, texts, screenshots, trailers, tags, localizations, updating materials for each beat; • Formulate marketing beats: announcement, trailer, Playtest, demo, festivals, showcases, and release; • Configure and manage Steam mechanics: wishlist campaigns, Playtest registrations, demo versions, participation in festivals (Next Fest, thematic fests), discount and release windows; • Work with foreign and Russian media, bloggers, and streamers — with a focus on driving traffic to the Steam page; • Prepare pitches, press releases, press kits, and PR materials in Russian and English; • Organize mailings, previews, interviews, and publications; • Work with Reddit, X, Discord, Steam, and gaming communities; • Set up UTM tags, track traffic sources, and analyze reach, Steam traffic, conversions, and wishlist dynamics; • Manage personalized emails to media and influencers, track the effectiveness of each source; • Analyze the results of each beat and adjust the strategy during the campaign.

What is required: • Middle / Middle+ level; • Experience in gamedev, gaming PR, influencer marketing, or a related field; • Experience in full management of a Steam page and Steam funnel — mandatory; • Understanding of Steam's wishlist mechanics, Playtest, demos, and festivals; • Experience in conducting PR or marketing campaigns with measurable results in wishlists; • English Upper-Intermediate and above; • Ability to write strong texts and pitches; • Understanding of Western and Russian gaming audiences; • Independence and the ability to see a campaign through from idea to result; • A portfolio or case studies with specific results on Steam wishlists and sales will be a significant advantage.

What is important to know: • The work is fully remote, 7.5 hours a day, with team synchronization according to Moscow time. • Employment type: Civil Law Contract / Self-employed / Sole Proprietorship. • All necessary services and tools are provided by the studio, and there is also a budget for external marketing activities. • Salary: up to 120,000 ₽ net + sales commission.

When applying, please send your resume and briefly describe your experience with gaming PR, foreign media/influencers, and full Steam management: which pages you managed, which beats you worked on (Playtest, demo, festivals), and what results you achieved in wishlists and sales.

HR: recruiter contact